Questions IT and Development

Why do e-commerce companies prefer their app (mobile) use over the web?

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Ajay Bhai Brar

Just another dreamer

When it comes to online shopping, almost every company have their official site as well as their app. But have you ever noticed that we always prefer to use the app over the website? Even the company itself encourages us to use its mobile app more than their site. But why? Let’s find out the reason.

Why do e-commerce companies prefer a mobile app?

There are many reasons for this strange behavior. The main reasons include.

  1. To increase adoption of the mobile app by consumers
    Since the time smartphones have come into existence, the use of mobile apps has increased tremendously. The main aim of the e-commerce sites to promote their mobile app is to boost the adoption rate of mobile apps by consumers. Also, mobile apps are much more convenient to use
    .
  2. Brands achieve more conversion rate through apps
    Another important reason is that brands can get a higher conversion rate through mobile apps. Therefore, they encourage customers to use the mobile app more than their website. According to statistics, mobile apps lead to 3x more conversion in comparison to websites.

  3. Apps are useful in retaining customer loyalty
    Mobile apps are also useful in retaining customer’s loyalty. When you encourage your customers to use your mobile app, you no longer have to convince them to visit your store. They can open the app and start their shopping. This proves to be beneficial for both parties.

So these are the main reasons why every online shopping site encourages you to use their mobile app more than their website. However, this doesn’t mean you cannot use their website at all. But it is more convenient to use the app.

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richard devis

Tagline Not available

With day-by-day increasing online sales, the e-commerce industry is observing continuous growth of mobile solutions development driven by the need to satisfy all the stakeholders as a whole. Many businesses are shifting their focus to mobile e-commerce applications also referred to as m-commerce, from websites. 

But why they are doing so, let’s understand by having a look at some advantages of mobile apps over websites.

End-to-end Personalization - Mobile apps have the potential to target the right customers by analyzing user behavior, interests, preferences, location, etc., and roll out personalized products and solutions.   

Better Conversions - Users meeting personalized solutions instead of generic content increases the conversion rates by 2X. Businesses have the privilege to plan out a long-standing engagement strategy. 

Extended Reach - By acquiring both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users globally, mobile apps facilitate integration with popular social media platforms that allow customers to discuss products, post reviews, and give ratings. 

Detailed Analytics - Businesses get real-time information about session length, audience composition, commitment towards specific products, preferred features, etc. that is useful in implementing effective marketing and promotional strategies. 

Contactless payments - Mobile apps are reducing the use of paper currency and propagating mobile contactless payments that are playing a vital role in complying with the current pandemic-influenced social distancing norms. 

Offline Facility - Mobile app development services providers are helping businesses to build dynamic applications that enable users to enjoy basic features and functionalities even when they are offline. For instance, installment calculation. 

Flexible Design - Developers get enough room to design mobile applications showcasing intricate features and functions backed by advanced gestures including hold, swipe, pinch, tap, drag, and much more. 

Better ROI - When all the above are conceptualized and optimized in the right manner, businesses are likely to augment operational efficiencies and generate profitable outcomes in the longer run. 

These advantages would have successfully made their point as to why e-commerce companies choose mobile apps over the web. You can also launch your m-commerce app and improve your sales payoff, just make sure you choose the right development partner.     

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