Questions Sales and Marketing

What is the future of affiliate marketing?

Airtract

Nilima Maheshwar

Lost in reality

The rise of the internet leads to many things which were not possible before. One of the many things is affiliate marketing. This online form of marketing has become quite popular these days and that too for obvious reasons. Affiliate marketing has undergone several changes over the years. It has seen many new trends that have affected the key players in different ways.

Affiliate marketing is considered to be the cornerstone of online marketing with the help of PPC and blog based content marketing. It is difficult to predict the changes that are likely to take over the affiliate marketing industry. However, that doesn’t stop the market players from guessing the coming trends.

Future of affiliate marketing

It is expected that new techniques are going to take over the affiliate marketing industry. This is going to favor all the adaptable affiliates who can easily adapt to these new techniques. Some of the techniques that can be expected in the future include:

1.    Online coupon sites

There is no doubt that online shopping is the most budget-friendly shopping option for consumers. The best way to attract consumers is through loss leader marketing. Affiliate marketers who are interested in posting their links on coupon sites will get a good chance of capitalizing the untapped traffic.

2.    Visual marketing

Even in the future, Pinterest is going to be a favorable platform for all affiliate marketers. They can make use of the platform by promoting their products through semi-offsite techniques and creative images. Even YouTube videos are going to be profitable for affiliates as it will help them to rake in more landings through clickable links.

3.    Leveraging remarketing tools and Facebook ads

More and more affiliates are making use of Facebook ads in their promotional technique. That’s because Facebook offers them a great platform for targeting potential customers. Along with that, they are also able to take advantage of the remarketing tools. Many of the affiliates are also known to widen their efforts to Facebook messenger tool. Thus, it can be said that Facebook is very welcoming to all the affiliate marketers out there.

4.    Optimizing voice search

Voice search is currently on the rise. This has been made possible because of phone assistants like Google and Siri. This has led to affiliates to make use of more long-tail keywords and natural speech patterns instead of focusing on standard SEO terms.

So these are some of the major trends that are likely to take over the affiliate marketing industry. To survive in the game, one needs to adapt to these upcoming changes and trends and use them as their advantage.

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