Questions Sales and Marketing

What is the difference between sales and marketing?

Airtract

Daanish Johal

Old ways wont open new doors

Sales and marketing go hand in hand. However, they have some significant differences between them. Both sales and marketing focus on increasing the revenue of the company but through a different set of processes.  

Marketing is a more significant aspect while selling is a part of the overall marketing. 

Let us discuss both the terms in details.

Marketing

Marketing is the overall organizational activity which comprises the following subcategories of activities:

  • Planning

  • Pricing

  • Promotion

  • Packaging

  • Advertising

  • Selling

One of the most crucial phases of marketing is researching. The company needs to thoroughly examine the needs and requirements of the audience and then perform necessary developments of the products. Generating leads is the prime aspect of marketing. 

Then after development, the product is distributed out into the market, and ultimately the salesperson performs their duty of selling those products to potential clients. 

Marketing requires a longer time, and it is aimed at building the brand name (Popularity) and generating awareness among customers and transforming them into potential clients. Marketing uses both micros as well as macro analyzing techniques aimed at strategic intentions.

Marketing is the predecessor to sales, and it prepares the ground for smooth transactions. Marketing is a passive approach to the customers focussed on brand advertising, public relations, viral marketing as well as direct use of e-mails, to make the brand visible to the audience.  

Sales

In simple words, sales can be termed as the sequence of techniques aimed at focussing or targeting individuals or group of individuals.  Sales are a short term process as compared to marketing aimed at targeting potential customers. 

Sales focus on the techniques aimed at providing the products which match the customer requirements. Sales are a more direct way of approaching the audience (interpersonal-interactions) involving one-to-one meetings, calls as well as networking. Sales focus on eliminating the hassles faced by the customer. 

While marketing involves the use of techniques to generate leads/prospects, sales, on the other hand, use a different set of methods to convert those generated leads to successful orders or purchases. Sales are less time to consume as compared to marketing, and it is the result of marketing.

Marketing generates the products aimed at customer satisfaction, while sales include persuading the audience and convert them into paid customers.

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