Questions Sales and Marketing

What is the difference between On-page and Off-page SEO?


Shirley Barro

Success is not for the lazy

When it comes to running a website, SEO is the most important thing that you need to look into. Without proper SEO practice, you can never make your website a successful one. SEO helps you to improve the ranking of the site and thus, increases the visibility of your web page as well. This in return drives more traffic to your website. In short, SEO provides you with plenty of benefits. Speaking of SEO, there are two types of SEO, one is on-page, and the other is off-page. To implement a good SEO practice for your website, you need first to understand the difference between the two.

Difference between on-page and off-page SEO

Here you go with the main points of difference between the two types of SEO practice:

  • On-page SEO include the activities that you do on your website to drive more traffic. However, off-page SEO practice is just the clear opposite. In off-page SEO you depend on other websites to improve the visibility of your website.

On-page SEO Factors:

  • In the case of the on-page SEO title tag is the most critical factor to consider. The title of your site should contain the targeted keywords.
  • Not only the title, but you also need to put in the targeted keywords in your site’s URL as well. However, it doesn’t mean that you will change your old URLs. Even if you decide to do so make sure that you consult an SEO expert before doing it.
  • You also need to pay more attention to the Meta description of your site. The meta description is the short description that is found below the URL of your site on a search engine results page. The Meta description of your website should describe the content of your site. You need to make sure that you enter the targeted keywords in your Meta description.

Off-Page SEO Factors:

  • Backlinks are an essential factor when it comes to off-page SEO. When more sites are linked to your content, then more domain authority will be granted by Google to your website. This will eventually improve the ranking of your website.
  • Domain authority is the power given to you by the search engines on a scale of 1-100. The number will decide the stability of your website. You can consider it as the grade of your website.
  • Social media marketing is also important in the case of off-page SEO. You need to promote your website vigorously on all the social media platforms so that it makes your website more attractive.

With the points mentioned above, hopefully, the difference between on-page and off-page SEO is cleared.

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