Questions Sales and Marketing

What is growth hacking in digital marketing?

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Airtract

Radha Din

Be stronger than your excuses

When we are advancing in technologies, the term growth hacking is becoming more prominent. Whether it is to grow online businesses or generate leads, growth hacking is being used at a considerable pace. 

In the entire growth hacking process, every tool or method used must help in the overall growth of the business. That means, every bit of knowledge must provide some value into it. It doesn’t matter whether you are a multi-national company or a startup, growth hacking is possible in every business. 

Let’s go through some of the tips with which you can easily incorporate growth hacking in business strategy. 

Work on perfecting your product

In any successful growth hacking strategy, analyzing the needs of your target audience and then making a product is the first step. Every good hacker must offer some strong set of implementations which can build an elegant and sturdy product. Here, growth hacking helps to levy some additional steps, make product worthy and then make it usable for the end customers.

Set Achievable goals

Every growth hacker works hard to achieve goals which are measurable. They define their targets, keep everything precisely and then work towards it. This helps in narrowing down your approach helping business to flourish in a shorter period. Even in digital marketing, setting achievable goals can help to reach out to customers easily, develop product and generate higher revenue. 

Content Marketing is the Key

Among the best tips of growth hacking, content marketing is on the high-end priority list. It’s a digital marketing tactic where research is done on the most trending topics. The growth hackers find out the most relevant issues to market to their audience. 

Now, the contents are delivered over blogs, infographics or in the most effective video format. In case you don’t know, content marketing is the top end of the funnel and does not help in building loyalty. This tactic is only used in growth hacking to generate leads and later onwards convert users into loyal customers.

Conducting Freebies/Giveaways

If you run a business which delivers intellectual services, growth hacking can come handy here. With the help of some good growth hackers, you can conduct giveaways to build loyalty among your customers. 

Here, you can deliver valuable eBook trials, newspapers or even whitepaper presentation can be a good option. 

Let’s go through some of the advantages of growth hacking.

  • Helps in building brands identity.
  • Gives great SEO Benefits to boost business sales.
  • Generates Quality Leads in a shorter period.
  • Defines measurable goals which are achievable the prescribed deadline.

Lastly, growth hacking in digital marketing has got high potential. If you run a business, you can either hire a growth hacker or learn growth hacking and grow your business. 

Airtract

Linda John

Tagline Not available

In today’s cyber world, everything is about Marketing. The more efficient you are in marketing, the stronger the competitive edge you’ll have over the market. Let us first know the term Growth Hacking.


Growth Hacking is a process of considering various business components like the marketing funnel, sales segments, etc., for maximum output and growth. Growth Hacking was first coined by Sean Ellis, Founder, and CEO of Qualaroo, who defined it by saying that “A growth hacker is a person whose true north is growth.” A growth hacker uses different techniques like social media, email marketing, viral marketing, targeted marketing, SEO, etc., to reduce the overall cost, which was earlier required in traditional marketing. Growth hacking focuses on customer retention as well as cutting down the cost of acquisition per customer.


Now, the question is, how you can implement the same in your business?


Let’s focus on the different steps in which you can do so.


  • The customer says it all.

The most vital component for any marketing is the customers. You need to analyze the market and the customers' demands and then make your product fit for the market to ensure complete customer satisfaction.


  • Break down your ultimate goal into smaller sub-goals

Divide your ultimate goal into smaller goals and focus on attaining each of those smaller goals. When your focus on perfecting each smaller goal, you’ll reach your ultimate goal faster and, in turn, will ensure higher productivity.


  • Track your performance and growth 

You need to track your everyday performance to analyze your progress. Keeping track of your everyday data will make the overall process more organized and ensure more optimized outputs.


  • Diversify your ways

Don’t just stick to one particular method; experiment with your data, and use different methods to find out which is most compatible with your set goals. Chalk out different plans and refine an existing process to attract more and more audience and transform them into potential clients.

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