Questions Sales and Marketing

What does a product marketing manager do?

Airtract

Zacharia Chakko

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Marketing contributes the most in placing a product among the consumers and in which product marketing manager plays a crucial role. The big question is what does a product marketing manager do?

First of all, what is product marketing?

Product marketing is simply defined as the procedure of deploying your product into the market. As much as product manufacturing means to a company or a start-up, so does product marketing. However, it doesn’t end with just the launching of the product or the initial phases of the product in the market, but through all the time it remains in the market and customers keep using it.  

Who is a product market manager and what does their work contain?

A product market manager is one who is responsible for the maintenance of the product taking care of its deployment in the market to its progress at each step in its life cycle. It takes care whether the product meets the requirement of the customers as well as if it can cope up with the trends of the market.

Why does a product marketing manager often confused with product manager?

Many consider product marketing manager and product manager as the same thing; however, they are not. There is a subtle difference between the two. The product manager is concerned with the development of the product and how it should be made for it to be beneficial to its users, he/she has to work with the engineering department to monitor them whenever they are needed to be. The product manager works in collaboration with the developers, whereas the product market manager focuses more on the establishment of the product in the market and its further progression.

Some typical responsibilities of the product manager include: 

  • Getting reviews from customers about the product and talking with them about their expectations from the product.

  • Keep the customers updated about the changes made in products and get them to know the need to do so and how they will get benefited from the same.

  • Interact with the developer teams about what the users expect from them and new trends for them to follow.

  • Managing the pricing according to the position of the product in the market to maintain a balance between the company’s vision and customers’ needs.

As a product marketing manager, there are some crucial aspects which one should keep in mind so as to deliver maximum results:

  • In what ways will the new features will be proved to be beneficial for the product’s growth.

  • Discover new methods to launch the products with the latest features. 

However, there is sometimes no limit to what a product marketing manager would do, so keep digging!

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