Questions Sales and Marketing

What are the unconventional marketing strategies used by famous brands?

Airtract

Anshuman Bassi

Average is boring

Unconventional marketing is also known as guerrilla marketing. This type of marketing includes low-cost marketing and creative methods. Alternative marketing is both used by small business and also by many of the famous brands as it is considered to be quite useful because of the advantages it provides. With the help of unconventional marketing strategies, businesses can promote their products and services temporarily.

In unconventional marketing, marketers are known to make use of strategies that are beyond the techniques used in traditional marketing. One of the main advantages of using unconventional marketing is that it is cost effective. In comparison to the traditional form of marketing, unconventional marketing is much more cost effective.

Unconventional Marketing Tactics

Brands are known to implement various unconventional marketing strategies to promote their products and services effectively. Here are some of the unconventional marketing strategies that are commonly used by famous brands out there.

  • Organizing lavish parties
    Many of the big and famous brands are known to hold and throw lavish parties where they invite all their friends and business colleagues. These type of parties are usually grand, the one that you will not forget quickly. It helps the brands to create goodwill for themselves. In other words, you can say that these type of parties are promotional parties where you promote your brand to the guests.
  • Pop-up shops
    This is yet another type of unconventional strategy that is used by brands to promote themselves. This particular strategy works quite well for the brands that have physical products to sell. However, it can still be used by companies that have services to provide. One of the main advantages of pop-up shops is that this works quite well for the business of all sizes. Whether you have a big business to run or a small one, pop-up shops can work well for you. You can set-up a pop-up shop at a prime location to get the attention of the customers. Not just that, but it also attracts quite a lot of press coverage as well. This helps in the reputation building of the brand.
  • Hosting events
    Many brands also rely on hosting various events to promote their products and services. Brands are known to hold both promotional activities as well as sponsorship events. The main benefit of organizing events is that customers usually like brands that have something to give back in return. Events also help the customers to remember the brand, products, and services it has to offer.

So these are three of the main unconventional marketing strategies that are used by brands to gain recognition for themselves in the market.

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