Questions Sales and Marketing

What are the types of digital marketing?

Airtract

Raj Mouli

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The term digital marketing is used extensively these days. This is so because it is difficult to survive for business without the help of digital marketing. Online presence of a business is mandatory if they want to grow and get success. There are many types of digital marketing. It depends on a business that what type of digital marketing it wants.

Here we are going to describe these types one by one.

  1. Search Engine Marketing:
    This is the most common type of digital marketing that is utilized by most of the businesses. A business gains an online market with the help of ads that are posted on different Search engines like Google, Yahoo, etc. This advertising is of two types like paid and unpaid. It allows the online brand presence and increases the scope of the business in a real sense.
  2. Search Engine Optimization:
    This is the type of digital marketing that is known by most people. SEO is preferred by the business because if it is done in a right way, a business can have significant traffic on its website. Purpose of Search Engine Optimization is to make your content appear in the top-notch results of a SERP (Search Engine Result Page). When a brand is on the higher ranking of a page, it attracts more traffic to its website.
  3. Social Media Marketing: Social media is known as a queen of digital media content in the 21st century. A business that wants to flourish in a true sense, it needs to focus on this strategy. Social media marketing helps to keep people in touch. People can stay updated, and they can get the latest news about the topics in which they have a keen interest. FaceBook ads, hashtag campaigns, Twitter ads are the most common ways that are utilized in the SMM technique.
  4. Content Marketing: In this type of digital marketing, the style of storytelling is used to attract the attention of the desired audience. This type of marketing helps to build relationships with potential customers. This is also known as an inbound marketing strategy.
  5. Affiliate marketing: This type of marketing is known for its process of paying for conversions. You can consider it like a salesperson who works for your business. This type of marketing is also very common.

So these are the most common types of digital marketing that are utilized by the people to promote their business.

Also read:  What is digital marketing analysis?

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