This decade has witnessed some of the greatest advancements in the marketing sphere. The use of social media and the internet revolutionized the whole marketing field and made it more appealing and noteworthy among the audience around the globe.
In this article, we’ll discuss the various types of content marketing that are ruling the marketing sphere. Let us first know about content marketing a bit.
What is Content Marketing?
It is a type of strategic marketing which focuses mainly on the development and distribution of valuable, reliable, relevant and consistent contents to attract a larger audience and turn them into potential clients and retain them, which in turn will boost up the profits of the companies.
Various types of Content Marketing are;
Blogging is among the crucial ways of marketing any service or any product. Blogging is an efficient way of improving SEO and attracts larger traffic into your websites. According to studies made by Forbes, websites that incorporate blogging into them, have over 434% more indexed pages than the websites who do not use blogs. So the websites having blogs have a higher chance of appearing on the first page of search engines like Google, Yahoo, Bing, etc.
Video Content is probably the most popular means of Content marketing. Video is an excellent way of providing more information about a particular product or service in lesser time. The use of funny animations makes Video Content a very popular choice among the audience.
Infographics use detailed pictures/graphics to educate the audience about any particular service/product. It helps the audience to get a better knowledge and information because of the use of such detailed images. Moreover, when all the information is incorporated into a single image, it becomes easier for the audience to remember. Another efficient feature of Infographics is that they are highly shareable, which in turn helps in attracting a larger mass.
Case Studies are another valuable type of Content Marketing which narrates about the various ways in which your company has helped the customers. Case Studies help a company in knowing about the changing demands and requirements of the audience and then take the necessary steps to ensure maximum customer satisfaction.
An e-mail has always been a popular means of marketing. The newsletters are an efficient way of attracting a mass of audience and converting them into potential clients.
Using e-mails you can get information about the various needs and demands of the customers.