Questions Sales and Marketing

What are the reasons why a business may want to move entirely online?

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Nilima Maheshwar

Lost in reality

The world now runs online, and surfing the internet has become one of our daily chores. Hence all types of businesses demand online presence too. Here are some of the reasons why most of the businesses want to move entirely online:

  • Making your company prominent
    Customers preferably choose those products and companies which are more popular and are easily accessible to them. Running a company online not only makes it omnipresent but due to its accessibility by being online, it becomes popular anyway thus increasing its market value.

  • Increased availability and accessibility
    When a company moves online, it is reckoned to be present 24*7 for customers’ service. The world never sleeps, it hustles day and night, so to have a different streak in the market, a company’s presence online makes a direct impact. Customers can avail it whenever they want which not only works in the company’s favor but also keeps the customers happy.

  • Better customer support
    Being present all the time in customers’ service increases the liking of customers towards your company. Online business helps in getting customers’ feedback and reviews, and solve them instantly, web-seminars, FAQs may be available on your site which may help customers review your products. It develops a healthy relationship between the consumers and the company.

  • No physical presence needed
    By moving a business online, an organization does not need a physical office and thus can work from anywhere where internet is available. Now the freezy winter winds and killing summer sun won’t stop you from working. Also, the humid weather and massive traffic jams in your living area won’t be a barrier anymore if you have to sit on your sofa and provide service to your customers.

  • Reduce Operations Costs
    Having moved your business online will help you to reduce the operational costs of your business. Handling orders and feedback services online lessen the need for staff members. Proper management of services and the presence of accurate and efficient information helps in keeping the online business intact and robust.

  • Targeting Global Market
    With a physical office alone, only those individuals who are reachable to you can access your organization. With a business online, you can take your products to the global market too which is the most significant step to make your business a big success. Marketing plays a vital role in making it huge, until the point where customers feel they are in the right place, there is no use of investing resources in online business. Efficient marketing strategies like ads, blogging, etc. may help in doing the same.

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Vote0 Date:20-12-2019
Airtract

richard devis

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Gone are the days when businesses just relied on their brick-n-mortar stores to sell their products and services. Today, they are taking the necessary steps to shift their entire sales process online. Many companies have already automated their sales funnel by leveraging the power of digital commerce services.


Let’s take a look at some of the factors that are influencing them to do so.


Cost Savings - You just need to pay for your virtual machines, internet connections, and the communication channel (website/ app). No need to spend any capital on renting or buying an office and plan investments for physical resources.  


Operational Flexibility - You can control your business operations even from the remotest of areas across the globe. Just make sure you have good internet connectivity. Also, monitoring and optimizing the processes anytime comes in handy. 


Global Market - Indeed you can target the right audience by moving online but it also helps your brand to attain a global reach and practice global marketing strategies. Your list of potential customers keeps on increasing with no limitation to conversions. 


Effortless Transactions - By shifting online, businesses get the privilege of setting up a secure transaction environment and avoid all the hassles related to paper money. Besides, they can integrate multiple options to accept payments from anywhere. 


Cost-effective Marketing - There are various tools and technologies like Google AdWord which are readily available and easy to use while planning marketing campaigns. Compared to offline marketing channels, this strategy proves much more budget-friendly.  


Omnichannel Distribution - Businesses get enough room to regulate a multichannel approach and offer their customers a way to opt for a product or service from various sales channels with just one-touch seamless integration. 


These reasons are enough to understand why a business may want to move entirely online. And with the rising technology advancements in place, more businesses shall be able to create a niche in this online marketplace.

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