Questions Business and Entrepreneurship

What are the primary steps in the marketing strategy?


Jyoti Shiva

Know your worth

One thing you must know is that the overall success of your business depends on a marketing plan. The more accurate and practical your marketing plan is; the greater benefits you will attain in the future.

Let’s go through a list of primary steps which makes a good marketing strategy:

1. Set Goals

Before creating any marketing plan, setting goals is an essential part. Firstly, you must know why you are doing it and should have a purpose for the same. The purpose can be based on long-term goals which can guide you through the journey.

Once you have levied the long-term goals, you can then break it down into smaller objectives and start completing it yet again.

2. Analyzing the situation

To analyze the situation, you can make use of SWOT analysis which stands for strength, weaknesses, opportunities, and threats.

Your strengths can make your business unique while you can know your weaknesses and work on them to make your marketing strategy a little better.

You can make use of the upcoming opportunities and can eliminate the potential threats which can ruin your marketing.

If you can analyze the situation by the above tactics, you can gradually enhance your marketing strategy.

Finally, you can even create customer personas and figure out your potential customers.

3. Spread your Mission

Your business shall have a set of marketing values which will drive the whole campaign.

You must create a mission statement which can attract your potential customers and help in making a marketing strategy.

Be sure that your message truly reflects your brand and you must actively show the values while communicating with your clients.

4. Carefully make your tactics

A good marketing strategy is made up of some really powerful tactics. Here, the tactics include both online and offline options which can drive the whole marketing process.

Goals, Audience and the industry factor stands as the core components in making tactics.

For being the most effective and productive, you must make tactics which suits your business. Once, you have chosen and made tactics, you can sum them up in your marketing plan and they will certainly help to reach your goals.

5. Develop a Timeline

Most importantly, time is precious for everybody, and you must make a timeline in marketing strategy.

On the basis of your objectives and goals, create a timeline which will determine your marketing strategy to be completed.

Finally, remember to allot some extra time for unexpected events which can arise at any point in time.

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