Questions Business and Entrepreneurship

What are the primary steps in the marketing strategy?

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Jyoti Shiva

Know your worth

One thing you must know is that the overall success of your business depends on a marketing plan. The more accurate and practical your marketing plan is; the greater benefits you will attain in the future.

Let’s go through a list of primary steps which makes a good marketing strategy:

1. Set Goals

Before creating any marketing plan, setting goals is an essential part. Firstly, you must know why you are doing it and should have a purpose for the same. The purpose can be based on long-term goals which can guide you through the journey.

Once you have levied the long-term goals, you can then break it down into smaller objectives and start completing it yet again.

2. Analyzing the situation

To analyze the situation, you can make use of SWOT analysis which stands for strength, weaknesses, opportunities, and threats.

Your strengths can make your business unique while you can know your weaknesses and work on them to make your marketing strategy a little better.

You can make use of the upcoming opportunities and can eliminate the potential threats which can ruin your marketing.

If you can analyze the situation by the above tactics, you can gradually enhance your marketing strategy.

Finally, you can even create customer personas and figure out your potential customers.

3. Spread your Mission

Your business shall have a set of marketing values which will drive the whole campaign.

You must create a mission statement which can attract your potential customers and help in making a marketing strategy.

Be sure that your message truly reflects your brand and you must actively show the values while communicating with your clients.

4. Carefully make your tactics

A good marketing strategy is made up of some really powerful tactics. Here, the tactics include both online and offline options which can drive the whole marketing process.

Goals, Audience and the industry factor stands as the core components in making tactics.

For being the most effective and productive, you must make tactics which suits your business. Once, you have chosen and made tactics, you can sum them up in your marketing plan and they will certainly help to reach your goals.

5. Develop a Timeline

Most importantly, time is precious for everybody, and you must make a timeline in marketing strategy.

On the basis of your objectives and goals, create a timeline which will determine your marketing strategy to be completed.

Finally, remember to allot some extra time for unexpected events which can arise at any point in time.



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Start-ups, more often than not, face financial constraints. Yet, marketing is very critical for building brand awareness. There are, however, cost-effective, and free methods they can use.

You start a business to get Return on Investment. Yet, research shows that survival rates for start-ups are a dismal 10%. The biggest challenge is the lack of financing. Every dollar goes into setting up the business.

Yet, there is critical marketing that the company still has to do. How else can you hope to get market awareness? You must get some recognition during the stiff competition.

Our article will explore cost-effective marketing strategies for start-ups. We will look at those that are free or inexpensive. If you implement them well, you will be sure of building awareness for your start-up.

Cost-Effective Marketing Strategies for Start-ups

Get your website up and running

Do you have a website? If not, get one up and running as soon as possible. It would be a good idea to hire a designer for the job. By all means, take on the job yourself if you have the relevant expertise. While there are web builders you can use online, it is not an easy process.

The designer will ensure that:

  • You have a responsive, easy-to-navigate the site.
  • They optimize the site for search engines.
  • Designers also ensure Mobile Optimization for the sites. Do note, over 50% of internet users browse using mobile devices. Google will also penalize you if your website does not give a good user experience (UX) on mobile devices.
  • The designer will advise on the best web host provider. The hosting company has a significant role to play in how well your site performs.

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