Questions Sales and Marketing

What are the most important marketing analytics tools?

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Cecilia H. Phelp

Failure is not fatal

Marketing analytics is very important for every business. It includes the practice of measuring and collection of data to boost the performance of your business. This is made possible with the help of marketing analytics tools. Speaking of which, there are different marketing analytics tools available out there. Choosing the right tool for your business is of utmost importance.

Best Marketing Analytics Tools

Marketing analytics tools can be classified into different categories including event-based tools, traffic-oriented tools, search engine analytics, marketing dashboard tools, and visual behavior tools. Some of the best and the most important marketing analytics tools you can choose:

1. MixPanel

The main objective of this tool is to track various events on your mobile app, website or product. With the help of this tool, you will be able to track the activities of the users on your website or app. the tool comes with various useful features including funnels, tracking individual users, viewing trends and A/B testing.

2. Google Analytics

Google analytics is the most widely used analytics tool out there. You can use the tool to track the origin of your visitors, total traffic received on your site, how users are referred to your site, how long do they stay on your site and more. Along with that, Google Analytics is also integrated with Google AdWords which helps you to further analyze your ad campaign online.

3. Formisimo

Any website or app that make use of web forms can be benefitted from Formisimo. This particular tool is used by some of the leading brands out there including Uber and Toyota. The main purpose of the tool is to provide you with data on why users are failing to complete your web forms. The tool is used to analyze real-time data on your site. You can get a lot of important information from the use of this software.

4. BuzzSumo

This particular software is considered to be one of the most versatile social media content analysis dashboards. Brands use it to find data about topics which are currently trending on social media. With the help of this app, you know what’s gaining more attention on all the major social media platforms. The software also provides you with additional functionality including content type filters, keyword search operators, backlink information and more.

These are some of the most important marketing analytics tools that are used by many of the big brands. These are only a few of the marketing analytics tools or else; you can also find other such software out there. You need to choose the software based on your need and purpose.

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Useful information

Vote0 Date:11-01-2020
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Ritesh Patil

Technology is best when it brings people together

Data is the most crucial factor for every business across the globe. Without data, it’s not possible to implement profitable marketing strategies, identify potential loopholes in the campaigns, and determine the areas to focus on. 

There are different types of data, and knowing the metrics to monitor this data is a way towards attaining better marketing outcomes. However, many businesses fail to choose the right analytics tools to support their efforts. 

As such, we have compiled a list of the most important marketing analytics tools that you can count on in 2021 and beyond. 


Google Analytics


Powered by Google, this is an analytics tool that helps you track your website traffic. With such a tool in hand, you can easily identify visitors’ location, how they came to know about your website, their session time, and much more. Integrating this tool with other tools like Google AdWords and Google Data Studio would ensure a detailed analysis of your marketing data. 


MixPanel


This is a perfect tool to track events for your products, mobile apps, or website. You can find out what your visitors are doing on your mobile app or website. For this, you need to add an event that would later help you in viewing the count, trends, order of usage, and user engagement. The tool also supports A/B testing for various versions of your mobile app.


Heap Analytics


It’s a powerful web and mobile analytics tool with capabilities to track all the activities performed by your visitors. Showcasing similar functionalities like Mixpanel, you can also use Heap Analytics to select the necessary events to analyze and observe on the dashboard. It helps you to segment users based on their behavior. 


Cyfe


It offers a dynamic, unified dashboard that helps marketers to combine data from various analytics tools and view from a single place. This tool helps you in tracking all your data related to sales & social media platforms, Pay Per Click (PPC) marketing channels, etc. Its pre-built widgets can be easily linked to SalesForce accounts, Google AdWords, etc.


Optimizely


Experts recommend this marketing analytics tool for carrying out visual or textual A/B tests on web pages and products. This tool helps to make alterations to your page designs without changing its code. Optimizely can also be integrated with other analytics tools like Clicktale, Google Analytics, and Bizble.


SEMrush


This marketing analytics tool has earned its reputation by helping businesses observe what their competitors are doing. It helps your marketers to monitor your competitors’ social media accounts. It’s an easy way to track the keywords used by other companies in their AdWords campaigns and increase your search engine traffic accordingly.

Apart from all these, there are other marketing analytics tools and technologies used by various businesses across the market. Out of which, you need to choose the one that best suits your requirements.  

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