Questions Sales and Marketing

What are the most important marketing analytics tools?


Cecilia H. Phelp

Failure is not fatal

Marketing analytics is very important for every business. It includes the practice of measuring and collection of data to boost the performance of your business. This is made possible with the help of marketing analytics tools. Speaking of which, there are different marketing analytics tools available out there. Choosing the right tool for your business is of utmost importance.

Best Marketing Analytics Tools

Marketing analytics tools can be classified into different categories including event-based tools, traffic-oriented tools, search engine analytics, marketing dashboard tools, and visual behavior tools. Some of the best and the most important marketing analytics tools you can choose:

1. MixPanel

The main objective of this tool is to track various events on your mobile app, website or product. With the help of this tool, you will be able to track the activities of the users on your website or app. the tool comes with various useful features including funnels, tracking individual users, viewing trends and A/B testing.

2. Google Analytics

Google analytics is the most widely used analytics tool out there. You can use the tool to track the origin of your visitors, total traffic received on your site, how users are referred to your site, how long do they stay on your site and more. Along with that, Google Analytics is also integrated with Google AdWords which helps you to further analyze your ad campaign online.

3. Formisimo

Any website or app that make use of web forms can be benefitted from Formisimo. This particular tool is used by some of the leading brands out there including Uber and Toyota. The main purpose of the tool is to provide you with data on why users are failing to complete your web forms. The tool is used to analyze real-time data on your site. You can get a lot of important information from the use of this software.

4. BuzzSumo

This particular software is considered to be one of the most versatile social media content analysis dashboards. Brands use it to find data about topics which are currently trending on social media. With the help of this app, you know what’s gaining more attention on all the major social media platforms. The software also provides you with additional functionality including content type filters, keyword search operators, backlink information and more.

These are some of the most important marketing analytics tools that are used by many of the big brands. These are only a few of the marketing analytics tools or else; you can also find other such software out there. You need to choose the software based on your need and purpose.

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Vote0 Date:11-01-2020
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