Questions Sales and Marketing

What are the marketing strategies for improving sales growth?

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Shirley Barro

Success is not for the lazy

Business growth and progress depend a lot on the marketing strategies applied. Marketing strategies influence the sales growth. Especially the business which are based on the client service provider and selling of products need a high profile marketing strategy.  Here are some points for you on the proper marketing strategies which helps you in improving the sales growth.

1.  Whenever you are trying to sell a product or launch new items in the market, be clear about the benefits and uses of it. People are cautious about the benefits of the product before buying it. If possible, present ads or blogs or pages on that particular brand where all the queries and interests are written in details. You can even make a list of the benefits and build your customer know why should they buy the respective product. 

2. Try to study and understand your customer as much as possible. Don’t forget that customers and clients are your primary factor for sales growth. Being a sales personnel, interact with your clients and know their minds. Know their backgrounds and required personal details properly so that you can quickly achieve them and understand their requirements. Identify their problems and reviews on the necessary product and try to modify if required.

 3.  Follow the strategies used by your competitors and try to understand their reasons for success. Apply new and advanced marketing strategies and digital activities for the upliftment of the business. Unique and innovative ideas will make you focussed to many customers.  

4. Social media marketing and content marketing strategies are playing vital roles in today’s sales growth processes. Try to create business pages and promote new contents through social media networking platforms. This helps your business reach out to some people in the world. 

5. Whatever your business size might be, never forget to create a website for your business activities. It is the fundamental outlook which primarily focuses the activities, details, success stories, client size, images and location of your business. People can quickly get a clear idea of your works within a short period if they go through your website.

6. SEO is another issue you need to keep in mind while you are trying for new strategies for sales growth. If you are not too much expert in SEO, then take the help of SEO experts or professionals. SEO helps your website to rank in the first part of the search engine, and your revenue can increase a lot.

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CIO LOOK

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Start-ups, more often than not, face financial constraints. Yet, marketing is very critical for building brand awareness. There are, however, cost-effective, and free methods they can use.

You start a business to get Return on Investment. Yet, research shows that survival rates for start-ups are a dismal 10%. The biggest challenge is the lack of financing. Every dollar goes into setting up the business.

Yet, there is critical marketing that the company still has to do. How else can you hope to get market awareness? You must get some recognition during the stiff competition.

Our article will explore cost-effective marketing strategies for start-ups. We will look at those that are free or inexpensive. If you implement them well, you will be sure of building awareness for your start-up.

Cost-Effective Marketing Strategies for Start-ups

1.      Get your website up and running.

Do you have a website? If not, get one up and running as soon as possible. It would be a good idea to hire a designer for the job. By all means, take on the job yourself if you have the relevant expertise. While there are web builders you can use online, it is not an easy process.

The designer will ensure that:

  • You have a responsive, easy to navigate the site.
  • They optimize the site for search engines.
  • Designers also ensure Mobile Optimization for the sites. Do note, over 50% of internet users browse using mobile devices. Google will also penalize you if your website does not give a good user experience (UX) on mobile devices.
  • The designer will advise on the best web host provider. The hosting company has a significant role to play in how well your site performs.

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