Questions Sales and Marketing

What are the goals of direct marketing?

Airtract

Bhavini Mahesh

Avid dreamer

Direct Marketing is one of the most widely used methods for promoting a product. Direct Marketing is a way of addressing customers using various methods like e-mail, phone calls, text messages, brochures, targeted online advertisements, etc. Direct Marketing offers many benefits to the manufacturers, any organization, or a company.

Let us discuss some of the most important goals of Direct Marketing.

Generating Brand Awareness

The most important goal of Direct Marketing is creating higher brand awareness among the audience. Irrespective of whether the sale takes place immediately after the promotion or takes place in the future, direct marketing focuses mainly on raising brand awareness among the audience.

Direct Marketing helps in gaining the trust of the customers. 

Direct Marketing often uses a multiple channel approach, i.e., use of different channels like direct e-mails, telemarketing, etc. Using different channels altogether ensures the maximum generation of awareness among the customers.

Along with the use of the multi-channel approach, direct marketing sometimes uses indirect methods of marketing also, for creating brand awareness around the globe.

Strengthening the Organization-Customer Relationship

Another critical goal of Direct Marketing is to build a stronger foundation for the organization-customer relationship. The use of personalized marketing schemes, using discount coupons/vouchers, ensures greater customer satisfaction.

Another important feature of Direct Marketing is that it focuses on individuality, rather than focusing on the crowd as one. As a result of this, each customer feels fully satisfied and this, in turn, strengthens the customer-organization trust.

Sales Generation

The ultimate result of any business promotion is to generate sales and complete them successfully. As direct marketing focuses on the person, this helps in gaining loyal customers which increases the chances of successful sales generation.

Now sale generation can be in different ways, which are as follows:

  1. New Sales: Direct Marketing attracts new customers and in turn, generates new sales.
  2. Refreshing Old Sales: Direct Marketing also focuses on the already potential customers, and helps in refreshing the lower generated sales.
  3. Trial Service: Direct Marketing also focuses on the generation of sales orders on a trial basis. The trial services help in gaining the trust of the customers, who after successful train services serves to generate newer sales.

Direct Marketing helps in increasing profits and also helps to keep track on the profit gained.

Read more: Advantages and Disadvantages of Traditional Marketing

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