Questions Sales and Marketing

What are the different types of email marketing?

Airtract

Shirley Barro

Success is not for the lazy

Email marketing is an effective way to make money online. It is the best marketing strategy to reach a bulk of customers in a short time and that also individually. While you are using the email marketing strategy, you need to follow the perfect professional tone in your email content. There are various types of email marketing strategies which vary in their sounds and approach. Here is the list of such email marketing types:

1. Welcome emails

Welcome emails are engagement emails which are the initial step to interact with the subscribers. As the name suggests, welcome emails should be very attractive and professional in its approach so that your subscribers feel an urge to click your emails whenever you send them emails later. 

2. Promotional or campaigning emails

This is the most common and engaging email marketing format through which you can launch or promote your products to your clients or customers. Here you should be very touchy and innovative in selecting the email subject as this is the first eye catcher for your clients. Add a lot of humor, eagerness, curiosity in this type of email.

3. Invitation and Survey Email

These emails are very influential when there is a need for responses for any surveys or events. The respective clients or audiences are approached through sending invitations with detailed information so that they participate in the conducted surveys or events and present their valuable opinions.

4. Confirmation Email

These are such emails which are more essential for the clients or customers compared to the business professionals. Through these emails, the business companies send a specific confirmation through which the customers get sure about their own bookings, transactions, dates, etc. These are proofs or invoice on behalf of the company and act as a source of trust between the customers and the company.

5. Tutorials or  video based emails:

These emails are again among the engaging emails and very much informative by nature. This helps the customers to get access to various types of educational blogs, videos, links or sites. They benefit both the customers and the owner through the clicks.

6. Follow up emails

For the client-service based business, follow up emails maintain a flow of communication among the clients and the partner organizations. These emails are meant for receiving feedbacks, making the clients remember about a proper event or proposal or insisting them to accept the proposal.

7. Thank-You Emails

This type of email belongs to the most professional and healthy tone of the business. It ensures how you care for your customers or clients even after your dealing is complete. This creates a positive impression too.

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