Customers visiting your e-commerce site differ by the browser, purchasing habits, and other important attributes. This is why you need to keep a check on the analytics of your site so that you can use it to improve your conversion rate. Segmentation helps you to deliver more relevant offers to your customers. By segmentation, we mean grouping your customers based on identifiable characteristics. These characteristics include age, geography, favorite brand, and gender. There are several benefits that you can reap by segmenting your e-commerce site. This will help you to provide a better customer experience to your buyers.
How to segment your customers?
You can segment your customers in the following ways:
By traffic source: By this, it means the place where your customers were before reaching your website. With the help of an AI-based personalization system, you can learn which offers are best suited for your customers from different sites, whether social, referral sites paid links, etc.
Analyzing your visitors: With the use of personalization systems or analytics, you can identify new or re-visiting customers. This is one of the most common techniques of personalization. You can offer discounts to new visitors on their first orders. You can also provide welcoming rewards or offers for your repeating customers.
Customer details:Customer segments can either be behavior-based or profile-based. By behavior-based segment we mean, what visitors have searched for on previous or current visits. However, profile-based segments mean what kind of customers they are to the site — for example, first-time visitors, infrequent visitors or VIP.
Products viewed: This is perhaps the most common type of segmentation technique that is used. This is based on individual or product categories viewed. In this, you can suggest the customers with related products that they viewed previously.
Cart profile: You can find similar products to your customers that they have added in their cart. The profile attributes to match is never-ending.
Account type: This is meant for B2B customers. Customers can be segmented based on their product range and pricing tier.
Well, these are some of the main types of customer segmentation that can be used in your e-commerce site. Customer segmentation is essential so that you can provide a better customer experience to your buyers. It will help you to grow your e-commerce site.