Customers visiting your e-commerce site differ by the browser, purchasing habits, and other important attributes. This is why you need to keep a check on the analytics of your site so that you can use it to improve your conversion rate. Segmentation helps you to deliver more relevant offers to your customers. By segmentation, we mean grouping your customers based on identifiable characteristics. These characteristics include age, geography, favorite brand, and gender. There are several benefits that you can reap by segmenting your e-commerce site. This will help you to provide a better customer experience to your buyers.
You can segment your customers in the following ways:
Well, these are some of the main types of customer segmentation that can be used in your e-commerce site. Customer segmentation is essential so that you can provide a better customer experience to your buyers. It will help you to grow your e-commerce site.
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