Questions Sales and Marketing

What are the best email marketing tools?

Airtract

Ishat Dugar

Put your positive pants on

E-mail is one of the most popular and powerful tools for marketing. Tonnes of e-mails are generated every day for promoting the business and to increase sales. Knowing just the tips and tricks of email marketing will never bring you success.  Out of the heap of different e-mail tools available in the market, you need to select the one that’s reliable. 

Well, we have made your task easier by listing down the best e-mail tools for marketing your business.

  • Active Campaign
    Probably the best e-mail marketing tool currently available in the market is ActiveCampaign. With ActiveCampaign you can personalize your e-mails, to attract a larger mass of audience and turn them into potential clients. ActiveCampaign ensures faster and reliable marketing automation, helps in the organization of your sales data and ensures a quicker response to the customers.
    With ActiveCampaign you can also carry out a bunch of several other tasks like site tracking, e-mail segmentation, generate integrated forms, etc.
    Official Link: ActiveCampaign

  • Constant Contact
    Constant Contact is one of the e-mail marketing giants of the globe, providing easy and reliable services to the customers. Constant Contact is loaded with tonnes of different features like e-mails segmentation, various social media tools, integration through Facebook ads, e-mail automation, surveys, online donation, polls, etc. Constant Contact ensures utmost customer satisfaction through the use of live chat, phone calls, e-mail support, etc.
    Official Link: Constant Contact 

  • ConvertKit
    ConvertKit is one of the most robust-email marketing tool designed for professionals. ConvertKit provides easy content upgrades and a powerful auto-responders system. Using ConvertKit, you can easily organize your customers in categories that make marketing easier. ConvertKit is a highly recommended e-mail marketing tool among the professional bloggers and creators.
    Official Link: ConvertKit 

  • GetResponse
    GetResponse is a popular choice among beginners and small companies. GetResponse features a drag and drop builder using which you can customize and modify e-mail campaigns, easy segmentation of contacts, and also allows easy association with third-party applications like Google Docs, SalesForce, etc.
    Official Link: GetResponse 

  • MailChimp
    MailChimp is the jack-of-all-trades, probably the most popular free e-mail marketing tool. Using MailChimp, you can easily design your e-mails, track your analytics, generate autoresponders, segmentation based on geolocation, etc.
    MailChimp also allows easy integration with several other services like WordPress, Shopify and several such platforms. Although it lacks the advanced features of automation which are available in other e-mail tools like Active Campaign and Constant Contact, it is still a reliable choice for promoting your business and to attract more clients.
    Official Link: Mailchimp

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