Questions Sales and Marketing

What are the advantages of traditional marketing over digital marketing?

Airtract

Anshuman Bassi

Average is boring

Traditional marketing is also known as the ‘old’ form of marketing. With the advent of the age of digitization, digital marketing has slowly crawled into the marketing world. Today, there is a huge debate on the potential of both forms of marketing. It is true that digital marketing is currently shaping the world of marketing, but that doesn’t mean that we don’t have traditional marketing at all. One should not forget the fact that digital marketing is based on the foundations laid by the traditional form of marketing.

Digital marketing may have plenty of advantages to offer, but this again doesn’t imply that traditional marketing is useless. In other words, even traditional marketing has its fair share of benefits to provide.

Traditional Marketing vs. Digital Marketing

No matter how strong digital marketing is but traditional marketing stills has its advantages over digital marketing. Some of the main benefits of traditional marketing can be summed up into the following points.

  1. One of the main advantages of using traditional marketing over digital marketing is that it is easy to reach the local audience through traditional marketing methods. For example, a simple radio and can be used to achieve the customers in and around the area. Not just that, but it is also the quickest way of reaching the local customers. Since it doesn’t take much longer to contact the local audience with the help of traditional marketing, it is considered to be advantageous over digital marketing.
  2. In today’s time, more than half of the population is found online. In such a situation it is easier to reach a large number of audience at the same time by making use of digital marketing methods. However, digital marketing cannot reach the people or customers that are not there online. The majority of the customers may be found online, but then there are still people who do not have immediate access to the internet. For such customers, traditional marketing is considered to be the best. In this case, traditional marketing proves to be more advantageous than digital marketing.
  3. With the help of the traditional form of marketing, you can reach your targeted audience more easily. Not just that, but it also helps you to decide what is best for your targeted audience. Since traditional marketing allows you to reach your targeted customers easily, it proves to have a success rate. Digital marketing may have a broader reach, but traditional marketing proves to be more focused on reaching a targeted audience.

It is because of all these advantages of traditional marketing that it is still going on strong even in the face of digital marketing.

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