Questions Sales and Marketing

What are some great product marketing books?

Airtract

Anshuman Bassi

Average is boring

If you are involved in the business of launching and promoting products online, then you should have detailed knowledge of product marketing. Nowadays a lot of people are involved in the product marketing business, and the level of competition is on the verge. Thus, if you want to get a successful market for your product then go through these books. The following books are being recognized as the best product marketing books forever. 

1. 42 rules of product marketing

One of the finest books which describe product marketing in 42 detailed rules is explained by the top 42 business professionals of the world. You can get a lot of tips on advertising as well. The book is best for gaining knowledge and attaining target audience, product positioning, customer communication, working with the sales team, etc.

 2. Positioning

Product marketing has a lot to do with product positioning and offering messages. This book named as ‘Positioning’ was published in 1981 and deals with a lot of case studies and practical experiences to describe how to gain product positioning in the market.

3. Cross the Chasm

 One of the best books which are solely based on technological advances and information, innovations and revolution is ‘Cross the Chasm.’ Companies, especially the startups can find the best knowledge from this book. It is a great source of guide towards gaining an audience, product promotion, pricing, etc.

 4. The Four Steps to The Epiphany

 Perhaps this is the best book on product marketing since now, and most of the contents of this book are based on practical experiences of certain startups which received a grand success and achievement within a short period and dominated the biggest companies ever. There is information related to business models, strategies and plans. Starting from the beginners to the experts, this book is a must read for all.

5. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk is the leading businessman in the present world, and his success results on the grand projects like Tesla, SpaceX, PayPal, and The Quest is not unknown to anyone. Elon Musk describes the most interesting experiences and practical knowledge of product marketing. His messages and guide act as a great source of motivation to all the businessman of the world.

6. Ogilvy on Advertising

David Ogilvy, the author of the book, offers a great source of knowledge on various processes of advertising. Here you can find certain knowledge which can help you to earn 100% traffic within a short period.

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