Questions Sales and Marketing

How to start a digital marketing company?

Airtract

Ishat Dugar

Put your positive pants on

In the digital world we all are living in, the internet and the various devices connected with the internet, play a major role in our every day lives. Daily advancements are made in the technical fields, and every day some new pieces of technologies are born.

Here, we will be discussing the various steps you need to follow to start your very own Digital Marketing Industry. But before jumping directly into the main topic, let us first know what is a Digital Marketing Agency?

A Digital Marketing Agency is an agency that focuses on advertising any specific company or its products using various techniques like Inbound Marketing, use of various social media platforms, blogging, SEO, etc.

Let us now focus on the steps required to start your own Digital Marketing Company.

1. Mastering the Basic Skills

The first key ingredient which is necessary is proper computing as well as marketing skills. Some of the basic skills you need to master are:

  • Development of landing pages
  • Designing advertisements
  • Mastering various systems like HubSpot, Salesforce, Marketo, etc.

Apart from this, you need to focus on managing accounts as well as clients management. Client management is essential. You need to keep your temper cool even when your clients are freaking out.

2. Selecting your Brand Name

It is essential to select a suitable name for your company, as it is an attribute that will stay with you along the journey. The name of your company should reflect your visions, goals and also your digital presence.

3. Selecting your Domain Name

Now, once you have selected your company name, its time for you to select your domain name. Always prefer a dot com website for B2C websites, to facilitate a larger amount of traffic flow in your website.

4. Select the business type

Now, its time for you to decide whether you want to run your business all by yourself or you want to partner up with anyone.

Chalk out the partnership terms and establish a good relationship with all the members to prevent any disputes arising in the administration.

5. Chalk out your Business Model

Select the business model you want to opt for your company, stating the way you want to charge for all your services. Some of the commonly used business models are:

  • Hourly Package
  • Flat Retainer
  • Commission-based
  • Percentage os Spend

 6. Sorting out the Taxation 

Consult a reliable lawyer and a chartered accountant and sort out the tax details. The different types of taxes which are mainly imposed include:

  • Income Tax
  • GST
  • Source Tax Deduction

Conclusion

You need to give in a lot of hard work and dedication to establish your company and survive in the tough competition. You need to learn from the changing needs of the audience and then adapt accordingly to ensure maximum customer satisfaction.

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