Questions Sales and Marketing

How to develop a digital strategy?

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Raj Mouli

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The digital marketing industry is growing rapidly, and it is greatly attracting the attention of people. This is so because businesses have admitted the importance of online presence. A few years back, it was possible to survive for businesses without an online presence, but now a day it is almost impossible. So it is necessary to devise a digital strategy for your business.

A digital strategy explains how you will create your online business objectives. So there is a great importance of this digital strategy. Here we will guide you on how to develop a digital strategy appropriately.

  • Mark your goals: Profit is a key goal of every enterprise, and it varies from business to business. So when you are going to develop a digital strategy, you have to define your goals clearly. Like if you want to increase your sales online, you have to define the percentage clearly. After defining the online goals, you need to prioritize them. Pay attention to top 3 goals. These top 3 goals will help you to prepare your digital strategy.
  • Conduct your SWOT analysis: It feels like we are a student again but believes me; this analysis helps you a lot in devising a proper digital strategy. In SWOT analysis, you consider what are your strengths, weaknesses, opportunities, and threats. When you are clear about these points, you will create a digital strategy that will help you to overcome your weakness by utilizing your strengths and opportunities. A good digital strategy also helps you to avoid threats and helps to realize your goals.
  • What is the actual requirement of your customers: This is a very important point that needs your attention at the time of developing a digital strategy. Here are some attributes like age, preferences of customers, needs of customers, customer channels, customer behaviors that can prove quite handy at the time of development of a digital strategy.
  • Prepare your journey map: Journey map has significant importance because it keeps you on track and helps to attain your goals. When the goals are clear, and you know your targeted customers, there is a need for a journey map. This map will let you know how the customers are already interacting with you and how you can create more ways of interaction after preparing your digital strategy. It becomes easy to develop a digital strategy after having a journey map.

These are the four most important steps that can help you in creating an effective digital strategy.

Airtract

richard devis

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Most organizations across the world are tapping into social media platforms, planning their email marketing campaigns with basic assumptions, and expect profitable outcomes in return. They are unaware of the fact that this campaign strategy is not sustainable in the longer run.

Besides, aligning it to the business objectives and measuring the results of such a strategy is nothing less than a challenge. However, you can overcome this challenge by leveraging digital innovation as a service and simplify your content, product, service, and solution delivery.

Here’s a compilation of the essential factors that would help you approach this service in a better manner and build a digital strategy you can count on. 


Understand Your Core Competencies


You need to understand the basics of your organization by defining the ‘Why’ and ‘What’. Why do you do, what you do? What are the problems your solution solves or is going to solve? What are the key abilities of your solution? Why people should choose your solution over others?


Having a Brand Story is a Must


Instead of rolling out a sales pitch, your brand should approach the customers with a compelling story that articulates a promise of the best possible experience. Your story should be backed by a future-ready mission statement that inspires customers.


Be Clear About Your End Goals


Your digital strategy should be based on pre-defined goals and end objectives. Ensure that you create wireframes, prototypes, and blueprints for your overall operational lifecycle and take the necessary measures to stick to those without any negligence.   


Target The Right Audience


Your brand should identify the right demographics to establish a strong digital presence. Your team should figure out the target audience according to their location, age, gender, preferences, devices, interests, income, purchase behavior, etc.  


Focus On The User Journey


After targetting the right audience, you need to create user personas. This persona should analyze the entire user journey by outlining various factors that include overall background, decision-making tendencies, first encounter, most important touchpoints, etc. 


Define Potential Channels


Choosing the correct set of channels that enhance your user engagement should be an essential part of your digital strategy. For instance, if your target users use Instagram to communicate, you need to work on the organic and paid reach on Instagram. 


Prioritize Quality Delivery


Your strategy should never compromise on quality. Delivering top-notch products to your customers and getting feedback for the same can help you through the process. Ensure these products appear as value-for-money and you are good to go.


Monitor Data Consistently


Always follow the thumb rule of monitoring user data in real-time. This gives you detailed insights into how your product or service is interacting with your user base. You can also use third-party analytics tools and technologies to track this data efficiently.  


Plan Resources Beforehand


Don’t overlook this part as the complete strategy depends on the availability of the resources. You need to have a crystal clear idea of the time you can invest, the budget you’re going to distribute, and the team that would harness the deployed strategy. 

Following all the above would surely help you to develop a digital strategy that brings brand value and accelerates ROI. Just make sure to not miss out on any one of them. 


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