Questions Sales and Marketing

How content marketing drives sales?

Airtract

Ishat Dugar

Put your positive pants on

We often say that the content is king. But why it is called the king is still unknown to many. Imagine you visit a site offering a bunch of topics to read but of poor quality, will you even return back to that site again? Certainly not and only good quality content marketing can actually drive the sales for a company. If the same is used in the right manner then undoubtedly content marketing is a powerful tool to drive sales. Content marketing can be defined as nothing but a method of selling a specific concept or even an idea with the use of soft words, and also offering customers highly valuable information. But how will content marketing drive sales? Read below to know more.

• First, you need to analyze the volume of organic traffic which content marketing is actually driving. Next, you need to calculate how much investment you need to make for getting that similar volume of traffic, either via ads or even through sponsored content. As per industry feedback by applying this method, it was found that clients recover the investment on content in less than nine months time and even doubled the organic traffic in a few years time.

• Next, you need to establish a relation of trust with the customers. Customers always make an in-depth analysis of their purchase decisions before making the final purchase. By offering informative articles you can position yourself as a subject expert and it will support you in post-purchase evaluation. Minimize the level of customer anxiety and fear by providing your attention to prove you care for them and you have the solutions for your problems.

• Customer retention is very important and content marketing plays a very important role in this regard. After making the sale closure, maximum marketers forget the importance of customer retention. If the company continues offering information as well as resources which speak in detail about the needs and expectations of the customers, the relationship will be stronger and will respect the value customers are getting from the product or services offered by the company. 

• Content marketing increases the level of awareness among people about the brand. Aside to this it also refines the offerings, and the existing customers are also kept engaged, increasing the overall performance of the brand. The content should be a personalized one as if there is direct interaction with the potential customers.

Sales and Marketing Courses

Airtract FLASH SALE

Publish Books in Amazon, Google Play, Apple Books ...

DAVID YAO

0 (0) New Course

Amazon is one of the world’s most renowned and popular online marketplaces. It literally sells every little product. But most sellers tend to forget the fact that though Amazon is a big giant today...

1 hrs 13.48 mins 0 Students Enrolled 10 Lectures

$19

34.48 % off $29

$19

Buy Now
Airtract FLASH SALE

Ultimate Digital Marketing Course 2020 All in 1 + ...

Djordje Milicevic

0 (0) New Course

Learn Digital Marketing and Become an Expert With Only One Course! With over 180 lessons, dozens of strategies, 100+ tools, checklists, templates, blueprints and practical steps you can follow -...

14 hrs 28.39 mins 1 Students Enrolled 181 Lectures

$19

90.50 % off $200

$19

Buy Now
Airtract FLASH SALE

How to Create eCommerce Websites Nearly Free Using...

DAVID YAO

0 (0) New Course

This course is targeting students without IT background but want to have a stake in the eCommerce and owe a Website at lowest cost, as my title mentioned: Nearly Free.  I attend an IT design semina...

2 hrs 9.51 mins 0 Students Enrolled 26 Lectures

$19

34.48 % off $29

$19

Buy Now
Airtract FLASH SALE

Find and Close Clients for Social Media Marketing ...

JP COURSES

0 (0) New Course

SMMA DRAGON SLAYERS SALES MASTERCLASS FOR 2020: Having trouble finding leads for your Ad Agency, no problem, we will train you to find and retain high-ticket clients and SLAY the competition! Do...

1 hrs 43.42 mins 0 Students Enrolled 10 Lectures

$19

5.00 % off $20

$19

Buy Now
View All
Item added successfully. Go to cart for checkout.
Accept Reject