Questions Sales and Marketing

How content marketing drives sales?


Ishat Dugar

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We often say that the content is king. But why it is called the king is still unknown to many. Imagine you visit a site offering a bunch of topics to read but of poor quality, will you even return back to that site again? Certainly not and only good quality content marketing can actually drive the sales for a company. If the same is used in the right manner then undoubtedly content marketing is a powerful tool to drive sales. Content marketing can be defined as nothing but a method of selling a specific concept or even an idea with the use of soft words, and also offering customers highly valuable information. But how will content marketing drive sales? Read below to know more.

• First, you need to analyze the volume of organic traffic which content marketing is actually driving. Next, you need to calculate how much investment you need to make for getting that similar volume of traffic, either via ads or even through sponsored content. As per industry feedback by applying this method, it was found that clients recover the investment on content in less than nine months time and even doubled the organic traffic in a few years time.

• Next, you need to establish a relation of trust with the customers. Customers always make an in-depth analysis of their purchase decisions before making the final purchase. By offering informative articles you can position yourself as a subject expert and it will support you in post-purchase evaluation. Minimize the level of customer anxiety and fear by providing your attention to prove you care for them and you have the solutions for your problems.

• Customer retention is very important and content marketing plays a very important role in this regard. After making the sale closure, maximum marketers forget the importance of customer retention. If the company continues offering information as well as resources which speak in detail about the needs and expectations of the customers, the relationship will be stronger and will respect the value customers are getting from the product or services offered by the company. 

• Content marketing increases the level of awareness among people about the brand. Aside to this it also refines the offerings, and the existing customers are also kept engaged, increasing the overall performance of the brand. The content should be a personalized one as if there is direct interaction with the potential customers.

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