How companies are leveraging machine learning? Follow

Within the past few years, machine learning has swept the business world. Machine learning, just like any other advanced technology, is in for a huge growth spurt. According to the latest research, the market is expected to cross $30 million by 2025. Most of the world industries are trying to get on the bandwagon, but there are still some challenges that need to be overcome.

To understand how companies are leveraging machine learning, we need to take the example of the following companies.

• Target    
  Recently, Target had a very interesting incident. The company suggested baby products to a teen based on the algorithms of their machine learning. This may be a bit too extra, but the main point is that machine learning is capable of predicting the purchase behavior of a user. The concerned technology can suggest products to buyers based on the recent purchases they made.
  
  
• Apple
  When it is about the latest technology, one company that will always stay ahead is Apple. Some time back, Apple had filed a patent for cross-device personalization. This was combined with the new health features in the watch series 4. This can help you to keep track of your heartbeat. Not just that, but it can even record an ECG.
  
  
• Twitter
  Twitter is making use of machine algorithms to solve the problem of cropping pictures in low resolution. As of now, the result is scalable and also cost-effective.
  
  
• Google
  Google has recently launched a chatbot which is capable of answering your messages on your behalf. The replies are more of auto-sophisticated response email.

Companies are investing huge amounts of money for the development of machine learning. In the coming years, it is expected that most big companies will be equipped with machine learning.