Questions Sales and Marketing

Can you suggest some social media marketing tips?

Airtract

Riya Kapoor

Anything but predictable

Social media marketing is a powerhouse that drives sales. Solidifies branding and even creates quality leads. In social media marketing, you have to create a plan, execute the plan and measure the general plan. For a business to achieve a successful social media marketing, it must overcome the many challenges in the sector. 

This can be done with the following 7 easy social media marketing tips.

Identify your goalsFor you to have a successful social media marketing, your goals must be apparent. You must know what you want to achieve and within what time. Your goals must be  SMART (specific, measurable, attainable, relevant and timely). 

Identify your target audienceYour product or service must have a target audience and therefore identify that target team. Defining the audience is crucial because it helps you know the type of campaign you are going to have. Remember that social media marketing targeting the youth cannot be done the same as the one targeting aged people. 

Select proper platformsYou can have an excellent campaign material but without the proper channels to pass the message your target audience may not know about them. There are many social media platforms you can choose to share information about your brand. You can select Facebook, Twitter, LinkedIn among others. You must, however, know that social media marketing takes a lot of time to manage. 

Have the right and qualified managerManaging a social media marketing platform is not easy and therefore required a skilled person. One of the biggest mistakes companies make is choosing the cheapest available person without looking at the quality of work offered. A good social media manager must be competent in strategic thinking, organizational skills, and branding expertise. 

Attract social media influencers - A recent research revealed that about 50% of consumers buy products based on influence from most social media influencers. Therefore to easily win in the area you are specialized in finding the influencers in the field and use them to market your products. 

Engage your audienceFor social media marketing to be highly successful, you must increase your engagement with your current customers and potential customers. Make sure you are responsive on social media and answer questions from people to make them feel part of your brand. Excellent communication and response help you grow your audience. 

Deliver consistentlyA good social media marketing platform is one that is consistent. Marketing is massive and will include pictures, videos, writing blogs among others. Information about your products should be consistent in your chosen platforms. Remember your audience must have constant reminders about your products so that your competitors cannot take advantage.

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