Questions Sales and Marketing

What is the best way to improve SEO?

Airtract

Tanuja Chaudhuri

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Ranking high on Google is one of the best and easiest ways to market your content. The world is now very competitive and therefore reaching the target audience requires proper doing of things. With a high ranking SEO and proper marketing of your website, your business can quickly reach all the target audiences. 

Here are five ways you can use to improve your SEO:

  • Publish relevant content–Having quality content is the first driver For SEO. Just remember that you will never have a substitute for quality content. Having quality content with a clear target market increases the site’s traffic which then improves the relevance of your site and its authority too. Quality content should have a target keyword for each page. Remember that readers will always search for specific words or pages and therefore having the right keyword makes your work more strategic. Remember that you should never sacrifice good writing for SEO. 
  • Creating a diverse marketing strategy–Google has many ways of ranking sites, and therefore no specific trick can make your site rank first. Whether you are creating a blog, social media posts, videos or any other thing make sure that you use keywords which are trending. 
  • Control your Meta descriptions Writing a solid Meta description can help you improve your SEO. Remember that if you do not write a Meta description, Google will add it automatically based on the content you have written. In your Meta description have good and popular keywords so that it can be easy for them to be traced by the search engine. A good Meta description is a very effective way of drawing reader’s attention you work based on the available keywords. 
  • Have great headlines to improve click rates–The headline you give your content gives the first impression about your content and in most cases its the key factor that determines whether people will get interested to read your content or not. It’s therefore important to take time to come up with the most eye-catching headline since it’s the easiest way to get users into your content. 
  • Ensure that your website is easy to navigate–You must know that nearly 60% of all searches on Google occur on mobile phones. With this knowledge ensure that your website is mobile ready so that you can engage more people. Most people are accessing the internet through their phones than through their computers and therefore have a proper target to ensure that all your potential readers are well taken care of. Improving your SEO is highly dependent on the number of people that visit your website.