Questions Sales and Marketing

What are the best practices of SEO?

Airtract

Anshuman Bassi

Average is boring

Search Engine Optimization (SEO) is a cost-effective digital marketing technique followed by websites that help them in improving the rankings and increase their awareness in the search engines. The best SEO practices can enhance and boost your site to the top of search engine results.

Following are some of the best SEO practices that you should focus on:

1. High-quality content

Research well and always write good-quality content. Longer articles perform better on Google search engines. So, make it as informational as you can.

2. Keywords Research

It is essential to know what your target audience is searching to optimize your search results effectively. Conduct keywords research and find the best keywords for your website and your blog. You should always target different keywords on different pages of your site.

3. Title Tag

Title tags are one of the essential labels on your website. Your title should contain the keyword that you wish to rank for. Place the most important keyword at the beginning. Always conduct proper keyword research before deciding the title tag. Write a relevant and original title as copying the title tag will negatively affect your search visibility and results.

4. Meta Descriptions

Meta descriptions are essential because, on the basis of the meta description, the reader will decide whether to click on your content or not. Write an attractive and compelling report. Use the keywords wisely and write within the length.

5. Site map

A site map is a list of pages which is useful for crawling and navigation. As using a sitemap will inform the search engine about all the URLs listed on your site.

6. Avoid 404 Errors

404 Errors on your website can cause the rankings to suffer. Avoid having broken pages or 404 errors on your website.

7. Backlinks

Backlinks make a huge difference and are very useful for improving the search engine results. Sites with a more significant number of quality backlinks are considered more credible. Quality matters more than quantity. So, focus and try to get more quality backlinks for your website. You can create quality backlinks through social bookmarking and guest blogging.

8. Increase the speed of your site

The speed of website matters and profoundly affects the traffic, conversion rates, and the user’s experience. Speed up your website and improve your SEO’s rankings.

9. Create user-friendly shorter URL’s

URL’s are essential and the building block of SEO. Make sure that your URL is quick, simple, and user-friendly.

10. Image file name and tags

Images have a significant role to play, and as a website owner, you should focus on building image SEO. All models should have an appropriate name, alt tags, and description.

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