Questions Technology

Do you see augmented reality having a promising market in the future?

Airtract

Madhu Mannen

Think Big

Human imagination has excellent dimension, and since an ancient time many great writers, painters, artists, and philosophers have been successfully implementing lives within the imagination of human beings. It needs a lot of passion and confidence to turn the imagination into reality. One such concept of implementing life into imagination is the augmented reality or AR. Augmented reality is such a process where all the real world objects which are common all around us is augmented by using various technological advancements through the use of computer generated programs and perceptual multi-sensory modalities. Augmented reality images are designed in a way which is easily felt through visual, haptic, auditory, olfactory and somatosensory organs.

Augmented reality offers such a situation where people can enjoy precisely the same feelings through the virtual world which they could feel in reality. The best examples of augmented reality are online games like Pokemon Go, Temple run, Treasure Hunt, etc. Here people can play the game online as real-time games as if they are feeling the exact reality, but basically, they are automated games. 

There are many contradictions regarding the effect and influence of Augmented reality on the human mind, and simultaneously, it is also a great question whether it has a promising future or not. Recent studies have proved that augmented reality has captured almost 90% of the worldโ€™s people attraction. People are highly involved and letting their frustrations out through the use of augmented reality. Starting from the games to performing various tasks, it is one of the best parts of human life to escape from reality. Genuinely speaking, augmented reality can be both constructive or destructive. One hand, when people are getting addicted towards the natural environment through the illusion of environmental feeling all around, on the other hand, they are gradually getting detached from the actual real world and getting drowned into the augmented world. 

On the perspective of future marketing, it can be detected that the augmented reality has already captured a large portion of current marketing through its extremely advanced technological effects. This is such a technology where the exact reality is mixed with the computer-generated reality. The marketing success of augmented reality is not only confined to the world of entertainment now but also in many other industries like health care industries like IVF insertion, travel, and tourism industries, various scanning projects, future predictions, presentations, etc. Even modern motion pictures and film industries are also using the technology of augmented reality for the best effects. 

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