Airtract

MBA Short Course: Growing a Disruptive Innovation Next to the Core Business

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Course Created By,  Hans Weemaes

All Level 33.41 mins of Video Lecture Language: English Lifetime Access Certificate of completion Flash Sale $19 $39 Discount: 51.28% off
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Key Topics Covered
  • Difficulty of Disruptive Innovations
  • The Importance of Selling
  • A Separate Unit or Not
  • Kodak, British Airways and What to Do!

Who can take this course?
  • Prospective MBA students
  • Students, Employees, Managers and Executives with an interest in managing disruptive innovations
  • No specific prior knowledge is required, but in interest and understanding of business and strategy is helpful

Course Description

This is an 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams.  They all realize that they have to innovate, disrupt and can’t be left behind.  However developing and growing a disruptive inno... Read More

This is an 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams.  They all realize that they have to innovate, disrupt and can’t be left behind.  However developing and growing a disruptive innovation is more difficult than people think. In this lesson, I will offer in this talk 6 evidence based tips on how leaders should think about those challenges.  The stories is based on research, and uses several great examples to make this story sparkle. This are the cases of Post-It (3M), Kodak, Nespresso, Medtronic and British Airways. This story is particularly relevant for senior executives, mid level professionals in a wide variety of industries. But particularly so in traditional industries where there is a plenty of disruption going on
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