Video marketing has always been a crucial part of marketing for businesses of all sizes. But the issue is that not every business owner realizes just how powerful video marketing for business can actually be. Some video marketing companies do can be quite low-key but focusing on videos can actually help you in many ways. Here’s why local businesses need to use video marketing.
#1 Improve Brand Awareness
Brand awareness is by far one of the most important aspects of a small business. Companies that aren’t worldwide-known brands thrive on having good brand awareness as this brings more customers and gets them more sales. Luckily, video marketing can be particularly useful for improving brand awareness for multiple reasons:
Nearly everyone enjoys videos which means it is a universal type of content that is always in-demand.
There are different types of videos that you can create targeting different segments of your audience.
Videos can be uploaded to different platforms and are known to go viral. If the viewer likes your video, they are very likely to share it with their friends and family.
Branding is relatively easy to use in videos allowing you to promote your brand in your video content.
#2 Get More Exposure
Another aspect of digital marketing that is so essential for small and local businesses is getting more exposure. Of course, you might want to focus on your local community, but then your client base will be quite limited. By getting more exposure, you are able to attract customers from other places who will come to visit you and make a purchase from you.
As mentioned above, video content is very versatile and can be used on different platforms. This means that you will be able to reach users on YouTube just as much as those on Instagram and Facebook. Considering that most people don’t use every single platform, publishing videos on all of them will be more effective than focusing just on one. Moreover, videos can also be used in ad campaigns and in email marketing campaigns.
Muhammd Muzamil from Cloudways tells us, Google’s search results are getting more advanced day by day from Knowledge Panels to answer boxes, expandable related questions "people also ask for" to local results, and much more. working for top ranking results is well worth the effort & strategy, especially considering that traffic and click-through rate both fall off precipitously as one works their way down the search results. The most important factor when it comes to Local SEO is the distance, Your business address (GMB) should be in the center of your city because Google will show the local business that comes within 200 mile radus.
#3 Grow Your Online Follower Base
Speaking of social media platforms, growing your online follower base is also crucial for the proper development of your small business. You might be looking more at your local audience for sales, but social media can actually help you go viral increasing your sales way more than any local community client base ever could. Thus, having a strong, big, and dedicated online follower base is a must even for small businesses.
As Emilia McNeill from the writing service reviews site Best Writers Online puts it, “Influencers nowadays often have more dedicated online follower bases than brands do. But despite this, even small brands can still grow loyal online follower bases if they want to. These followers are the ones who will become returning customers in due time. And returning customers are always cheaper to market to than new customers.”
#4 Form Your Brand Reputation
As mentioned above, branding can be easily integrated into your videos which means you will be able to form your brand reputation with the help of video marketing. In addition to that, you will be able to bring out the “personality” of your brand which will set you apart from other brands like yours. Besides, having a particular reputation will make your audience associate good qualities with your brand such as authority, reliability, and so on.
To form your brand reputation, you will need to determine some aspects of your videos first. First, you need to choose between entertainment, education, or any other purpose your videos will have. Second, you need to choose the tone you want to use in your videos which is directly related to the purpose (e.g. friendly, professional). Third, you need to choose the topics you will be covering in your videos.
#5 Increase Social Media Engagement
Social media engagement might not be something that comes to mind when you think about growing your business, but it is actually crucial for the success of your social media marketing success. On social media, it is even easier for videos to be shared and go viral, so you might as well use the opportunity to promote your business with their help and engage with your audience in an active and friendly way.
But how exactly do videos increase social media engagement? By adding a call to action at the end of your videos, you encourage people to comment and leave their opinions. Alternatively, you can use questions to ask for the opinions of your viewers which will also increase social media engagement. And by increasing engagement, you increase your chances of appearing on the Explore page which will get you exposed to even more users.
#6 Establish Connections with Customers
Connecting with your customers can be difficult when you don’t really have a good online presence. To some extent, local businesses can connect with regular customers by conversing with them face to face. But when you need to keep these connections for a longer period of time, establishing connections online is your best bet. Videos, obviously, can help you do that, especially when you combine them with email marketing.
As Brodie Lam from the custom writing reviews site Online Writers Rating says, “Connecting with customers can be especially difficult when you are just starting out. When you haven’t established a name for yourself yet, your brand won’t be instantly recognized. This can lead to many people being quite cautious when purchasing something from you. Hence, establishing connections with customers right away is crucial for you in the long run.”
#7 Boost Your Sales and Conversions
One of the most showing factors that determine the success of your business is the number of sales you make. In addition to that, your conversion rate is also quite essential, especially when it comes to digital marketing. Fortunately, video marketing can help you boost both your sales and conversions. Here’s how you can achieve that:
As mentioned above, putting CTAs at the end of your videos can increase your engagement. At the same time, this practice can help you increase sales and conversions if you start encouraging your audience to buy a certain product, subscribe to your newsletter, etc.
Because videos can be posted on multiple platforms, you can use them to get more followers on these platforms which will also be considered an increase in conversions. YouTube subscriptions, Instagram and Twitter follows, Facebook follows – all of these can be considered conversions.
One of the most popular types of videos is the product review format. In a way, by reviewing your own products or explaining how to use them, you are promoting these very products. After watching your video, a part of the viewers will definitely want to purchase the product.
#8 Rank Higher in Search Results
Ranking high in search results will directly impact the performance of your website and all the content on it. If your website ranks higher in search results, you will get more website views and traffic which can impact your sales and conversions. In other words, if more people visit your website, more people will buy your products and perform other tasks on your website. There are different ways to rank higher, but video marketing is the best for it.
Because videos are so in-demand, a lot of people prefer watching them over reading articles or blog posts. Similarly, if you post more interactive video on your website or blog, you can expect to get more page views and longer session time. Moreover, videos tend to show up at the top of Google search results both when they are uploaded on YouTube and when they are posted on a particular website.
#9 Educate Your Audience
Last but not least, videos can help you educate your audience in many ways. A lot of the time – and especially when you are selling unusual products or items that haven’t even been sold before at all – audiences don’t know completely how to use certain products. This is particularly true for products that are not essential which is why they can be rarer on the market which results in your potential customers being clueless about them.
This is exactly why educating your audience about your products is so important. Besides, even if you are selling donuts, you could be explaining which types of donuts you sell, how they are made, why they are better than other donuts, and so on. For example, if you offer services connected with Internet security or Best Plagiarism checker tools, you will need to explain why security online is so important. Obviously, videos will let you present information in a more digestible and straightforward manner which will help you educate your audience easier.
All in all, good video ideas may seem like a rarity, but once you get the hang of what business video marketing is, you will become way more creative with your video content. Use the local business marketing tips for videos in this article and start promoting your small business more effectively.
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