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Airtract John C. Brown Focus on the good

Top 5 Digital Marketing Strategies for Construction Companies 06 September, 2021   

Digital marketing is the key to future marketing, and every company, regardless of the sector or the industry they operate in, must recognize the crucial role of digital marketing. The internet era has brought many changes to the marketing environment, and other forms of marketing such as traditional television advertisements are less effective. Companies are forced to come up with digital marketing strategies to sell their products in these changing times.


Mastering and implementing digital marketing strategies may be challenging to the company due to a lack of experience and expertise to accomplish these strategies. The digital marketing strategies enable companies to engage in B2B and B2C business models without any worries. Construction companies can reach the targeted audience through digital marketing with the right advert to persuade them to buy company products. Digital marketing can also be a way for the construction company to maintain long-term relationships with customers. Such relationships can contribute to sales through word of mouth and referral selling. Construction companies can read on these digital marketing strategies to help them boost sales and use digital marketing to the company's advantage.


Informal YouTube videos


YouTube is the largest video platform globally. The effect of YouTube is global, and it has over one billion followers. Construction companies can market themselves through videos by posting short videos of how they do particular jobs. Companies with unique building ideas can use YouTube to gain more customers for the new construction technologies. We live in an era where people would also prefer to do certain construction projects on their own. Hence, the DIY short videos will attract the company subscribers interested in the videos, and the company can earn from the platform.


The videos will help the company gain customer trust since they will subscribe and comment on the videos. Despite many viewers interested in DIY videos, they will prefer to contact the company to do the project on their behalf to avoid any errors. YouTube can also help the company market itself through referrals and word of mouth revenues essential for generating construction estimates. Creating the videos will generate sales through the various projects. The company can also sell multiple products related to construction. Some of these items can include construction technology, tools, and labor. The company can also sell the entire construction project to interested parties.


Companies should invest in creative and video graphic departments to create these videos to meet consumer needs and interests. The contents should be relevant to some of the population's needs and detail the benefits the viewers gain from watching the videos.


Investment in Local search engine optimization


Search engine optimization (SEO) is a means for a company to rank top in consumer or viewers' search results. When a viewer or anyone goes to any search engine and searches anything about construction, the company should ensure it appears first or among the top results. SEO is the best way for companies to make consumers aware of their products anytime they search for anything related to construction. For example, anyone can search for the following "construction company near me, reliable construction, best construction, cheap and affordable construction." The results of these searches tend to answer and fulfill-estimates word's needs. Companies can ensure that they appear top amongst the results regardless of the word the customer uses.


Companies can gain from SEOs by linking their website links to the search so that consumers can be redirected to the company website immediately they click on the result. The company can also gain from SEO by tailoring the search result to particular regions. For example, if someone in Georgia uses these key or search words, the company results should be at the top since it is located in Georgia. The company should find a reliable SEO agency and discuss the potential means of converting sales and increasing customers using the SEO strategy to gain from SEO.


The company can also hire marketing teams with vast knowledge in digital marketing to help with SEO strategies. The strategy should optimize as many words as possible and should relate these words to the company to increase the number of results related to the company every time one consults a search.

Social media marketing

Social media is everything in the times we live in, and it is a tool of communication, connecting, building relationships, and marketing products. Social media is a suitable digital marketing strategy for construction companies because it enables them to tailor their products and adverts to the right demographic. There are many social media channels that companies can use to sell their products. The company should identify the targeted demographics then select the social media channels to use.


Marketing on all social media channels is less effective than identifying two or three best channels with the right audience then designing an advert to display on the channel. Certain social media channels such as Tik Tok may not be suitable for construction companies since the channel is full of teenagers who do not have the capital to buy or build a house.


The top social media channels for construction companies include Linked In because it is majorly associated with the rich and working class who may have the capital to build a house. Facebook and Twitter are also suitable platforms because they have all demographics that the company may need. Facebook also exposes construction companies to customers from other regions, which may facilitate company expansion. Using selected social media channels will enable the company to focus its adverts and reduce the costs of displaying an advert that may not reach the intended audience.


Content marketing


Commercial construction companies should have a website to publish their content and blogs. Companies should create updated, relevant and informative content to add to their websites. Blogging is one of the best ways to engage customers. Companies can create a blog to attract and maintain their customers by providing weekly, bi-weekly, and monthly content. These contents should address the latest construction technologies, current trends in the construction industry, recently completed projects, and other updates.


You can engage customers on your blogs by sharing them on social media and linking the URL to your company website. You should also provide a call to action that prompts the customers to contact you if they need any construction help. Google and Facebook also notice some of the most impressive blogs, and they can help you gain more customers and redirect traffic to your blogs on your company website. The company can also engage in Quora, which is a platform that provides readers with certain knowledge. You can introduce the company then proceed to answer the question.


Directories


Web directories enable construction companies to increase their online presence and ensure many customers acknowledge the company presence. Just like in social media marketing, the company should identify the targeted customers then find web directories these demographics may use to find various construction assistance.


The company should fill the directory submissions with legit details and include crucial information such as the company profile, website, email addresses, and contact details so that potential customers may find the company.


Bottomline


Construction companies are fast changing in the digital age to ensure they remain competent and competitive. Construction companies also require these platforms to attract new customers and those interested in building and construction. However, companies need to focus on certain factors, such as targeted demographics, to maximize the benefits of using these digital marketing strategies.


Estimated word-of-mouth action companies can also use other digital strategies such as email marketing, remarketing, and other upcoming platforms. Amongst these platforms, social media marketing, video marketing, and SEO remain the top and most viable strategies for construction companies. Construction companies should also utilize offline and traditional marketing strategies such as television adverts despite migrating to digital marketing platforms. The costs of digital marketing may be high, however, construction companies can gain more from these strategies.

digital marketing strategies

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