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Top 16 email marketing platforms you should try 07 June, 2019   

Email plays a major role in your daily lives. It appears as an ideal way to communicate your business message with the target audience. 

The specialized features of email are highly effective than any other marketing technique. Nowadays, most of the brand use email marketing techniques to market their business products and services. 

The good thing about email marketing is that it brings you a better return on your investment. This makes email marketing the right place for spending your budget.

What makes email marketing important?

As the most affordable marketing tool, email marketing brings lots of benefits to the business brands. The impressive thing about email marketing is that it is not only simple to manage but also brings you complete control.

With email marketing, you can easily and directly communicate with your potential customers. Email marketing services are specialized services that aid you in creating lots of engaging emails.

Apart from that, it also lets you manage the contacts, track the overall performance and segment users of the email campaigns. In other words, the email marketing platforms make sure that the emails never end up in a spam folder.

These are exceptional features of email marketing that grab the attention of many business owners towards it and encourage them to implement email marketing in their businesses.

But choosing the right email platform is not a simple task, because there are numerous choices available to pick. This post shares a list of best platforms.

1. Constant Contact

If you are looking for one of the best email marketing platforms, this is the one. The highlighting feature of this tool is that it brings you an enhanced user experience.

This is well-equipped with built-in templates ideal for your email blasts. Email marketing tools let you import contacts easily from leading email providers such as Outlook and Gmail. With this tool, you can easily create many signup forms. 

They are easily integrated with the Google Analytics platform. You can utilize their mobile app for various marketing jobs. The sixty days of free trial is the main attraction of this platform.

2. MailChimp

This is one of the highly preferred options that get more fame among business owners. MailChimp offers a lot of plans which are entirely free. Even though it lacks few robust features, but it is ideal for solo workers, smaller teams, and start-ups. It does not include any no-fuss option.

3. VerticalResponse

If you are looking for a simple-to-use marketing platform, then VerticalResponse is the right choice for your needs. The platform comes with both live support and free option. The free version of this platform allows you to enjoy an extensive range of features.

The Advanced Reporting and Autoresponders are the two vital features of this email marketing platform.

The Autoresponder is used to resend your email to your audience who fail to open the email. The advanced reporting is another significant feature which is similar to devise indicator, heat maps, and geographic location brings you better insights regarding subscribers.

It It also allows you to know the way used by people to read your emails. By using this facility, you can easily improve on upcoming campaigns.

4. Emma

The name of this platform is a perfect blend of email marketing. The customizations and auto-responses are exceptional features of Emma. It is to be noted that this platform requires 2, 500 contacts initially to start and to get the full version you need to opt for a paid version.

5. SendGrid

SendGrid is the right choice for e-commerce platforms. If you are using powerful and robust API, you can use SendGrid. It is because the specialized platform will suit the requirements of your organization. As the tech-heavy solution, it eliminates the stress of maintaining your SMTP email server.

6. List Builder

It is one of the most popular Email marketing tools to create mailing lists. It is developed by AppSumo. This tool is simple to use. When it comes to its drag-to-drop features and functionality, they are customized according to the needs of your business.

7. AWeber

AWeber is the best choice for your needs. This popular tool comes with an array of exclusive features.  The drag and drop editor allows you to develop automated emails.

Apart from that, you can also use its superior quality autoresponder capabilities. With this, you can develop subscription forms used on your Facebook page, website or blog.

In short, you can use AWeber to pull up the charts showing the number of opened emails.

8. Vero

It is a specialized development tool ideal for tracking as well as storing events and customer data in real-time. You can easily create the segments by using this tool because it avoids the need for coding.


As one of the Email marketing services, it allows you to perform different tasks easily. The specialized features make it an ideal choice for growth hackers, marketers and product managers. With this tool, you can easily send emails to targeted visitors. 

Another important feature of this tool is that it allows you to send emails to your mobile application users. Most significantly, you will receive the notification when the visitors read the sent emails.

10. Campaign Monitor

Campaign Monitor is a well-known email marketing platform that comes with simple-to-use drop and drag email builder. Apart from that, it also includes drop-and-drag segmenting tool.  There is an email template in this tool that allows you to customize the emails as per your desire.

11. Drip

As the best tool, Drip allows digital marketers, e-commerce businesses and bloggers to get numerous benefits.  It not only integrates with WooCommerce and WordPress but also allows you to capture leads and add sign up forms easily.

12. Litmus

It can focus on tracking and testing your emails. Litmus provides quality web-based drop-and-drag editors that help marketers to build the emails easily. There are many customizable templates available, so you can use the best one for your marketing process.

13. ConvertKit

ConvertKit is a simple tool ideal for new bloggers, marketers, and writers. It also helps them to take the email lists as well as grow the business through automation, trackable data and forms.

14. Active Trail

As the automated communication tool, Active Trail highly focuses on email marketing campaigns and SMS. The user-friendly email editor and newsletter are the finest features of this best platform.

15. Reach Mail

You can use this tool when you begin with the email marketing techniques. It includes a free package which enables you to develop, send and schedule emails. If you look for customization options, you can prefer the paid version.

16. Mailify

User-friendly, effective and sophisticated: these are the words that best describe Mailify’s all-in-one email marketing software. This solution will be perfect for you if your goal is to achieve the highest results in terms of sales and brand awareness. 

Mailify does not just meet your expectations in regards to segmentation and automation, as it also provides you with some innovative features that will help you to stand out from the crowd. The Heatmap and the Eye Tracking analysis can be of huge value when the time comes to send your newsletter, alongside with other statistical indicators.

This post brings you a proper overview of top email marketing platforms for businesses. You can check the list of tools to pick the Email marketing services to reach your marketing goal as soon as possible.

Email Marketing MailChimp Online Marketing Email Scheduling SendGrid Drip Active Trail Email Strategy

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