Randolph Dwyer
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The demand of readers from businesses for providing excellent content is on a continuous rise. Businesses have been vying with each other in the content marketing field by producing quality and engaging content and marketing it. Content marketing tools are in great demand and have become a vital part of the content marketing strategies of various companies. Here are the top 15 content marketing tools that you should know about!
This pop-up service is for simplifying the process of gathering traffic and converting it. This is a platform that can be integrated easily and can be used along with email marketing like MailChimp. One of the most amazing features of Groovejar is that it makes it possible for you to import and source product reviews directly from platforms like Facebook and Yelp. You can then add them to your web site.
Webtrends provides a number of tools for optimizing and measuring digital marketing campaigns. It also offers analytic intelligence such as behavioral segmentation and customer intelligence, scoring and targeting and more.
This is an amazing tool that allows you to find out what works best for you in your niche and who you should be promoting your content for optimal exposure. BuzzSumo helps you to find out about various trending content focused around a certain topic, locate viral pages on competitor websites, content for sharing and curating, find targets for guest posting and also influencers in a particular niche.
This efficient and flexible software is a complete and comprehensive content marketing system. It brings together everything; from content creation, branding and publisher communities to aid in creative collaboration. The ClearVoice marketplace is an excellent contributor to building freelance relationships. All in all, you can share meaningful content on this platform and gain maximum exposure.
Evernote allows you to remain organized and brainstorm for the creation of future content. It is a platform where you can record your ideas so that your entire team can have access to it thus, making it easier to collaborate for excellent teamwork.
This is a digital toolkit that allows marketers to get their content online and in different formats. It is a user-friendly content management system that offers a host of web page templates that can be customized along with other content formats such as assessments, calculators, quizzes, report cards, look-books, interactive infographics, white papers, etc.
This is a great content marketing tool for enterprises. Marketo has a great history of lead management and therefore, it helps a great deal in managing leads and attracting the right customers. With this, you can work out your content marketing strategy in the best way possible.
Pingdom helps vastly in testing the speed of your site and gives suggestions for enhanced user experience. It is a known fact that the marketing of a brand depends on the speed at which your web page loads. Even if you have the most amazing content on your page if it fails to load fast, this calls for awful user experience. Therefore, for excellent user experience, it is suggested to use Pingdom. It also gives personalized suggestions for improving the loading time of your pages.
Hubspot is one of the most sought after content marketing tools that will help you to learn all about content marketing. Generally, it focuses on inbound marketing and therefore, it is a great option for small sized businesses. It helps a lot in building a solid and comprehensive strategy for content marketing. This amazing tool can help you in everything including content curation, content optimization, social scheduling, email automating, etc.
Google Analytics is for analysing the visitors to your site so that it becomes easier to identify your flaws and improve your weak points based on the statistics. Firstly, you need to determine what kind of content you need and what would you like to achieve with it. Your content needs to be effectual and should be able to meet your goals. Google Analytics is one such tool that helps you to find out how efficient is your web content and measures your marketing ROI.
Outbrain is your ultimate respite if you are looking for an effective tool to help you out with publishing and distribution of content. You can use this tool for amplifying your audience for all kinds of videos, blogs, infographics or an exceptional piece of content. Outbrain helps you by making your content appear as a promoted content along with popular local as well as national sites. This is a very effective tool for exposing your content to a much wider audience.
Talking of content marketing, it is a much wider concept than just producing content and expecting your potential audience to read it. It is equally important to find influencers and connect with them so that your social media presence is boosted. Kred helps in measuring your influence by analyzing Twitter and Facebook activity so that you can reach out to your influencers who will bring about a greater impact on your business. Once your online presence gets a boost, your content will also get a boost in terms of exposure to the right audience.
This tool helps you to automate your email marketing strategy and campaigns, increase your sales and enhance your site visitors. Whenever you need to tell a story to your audience or introduce a new product then MailChimp is the best platform where you can create email campaigns to effectively spread your message to a wider audience. This incredible tool can computerize your email campaigns, test user interaction, build email templates and set up mail endorsements.
A sales funnel is mandatory for businesses having an online presence. A sales funnel helps you to know the journey of your visitors and learn how they converted into leads. These leads further turn into customers. Such funnels can be used for increasing the average order value of your company. ClickFunnels simplifies your task of creating a sales funnel thus, saving on your time and giving you more effective results. It has easy drag and drop feature that makes it one of the most user-friendly marketing tools in the present times.
With several digital touchpoints available at our disposal, there are now several ways to reach out to your potential customers. The need to create compelling marketing strategies is greater than ever before owing to the high competition in the digital field. With our selected content marketing tools mentioned here, you can plan out an effective content marketing strategy and make the most of it. With so many options available, your marketing and sales team is surely going to work more efficiently and diligently thus, increasing your ROI and establishing you as a much bigger brand.
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