Every once in a while I wonder if the product that I build just meets my end-users’ needs or do they invoke a sense of ‘delight’ in them. How do I measure the success of a product — should it be a product built right or should it just be a ‘right product’ built?
I guess I will never have an absolute answer to it. However, having built a handful of software products, I realized that I have never been able to build a ‘perfect’ product. In fact, I never tried to build one because I believe, perfection in today’s highly ‘uncertain’ and ‘dynamic’ business environment is a luxury that no business can afford.
What I rather try to do is build products that solve real problems, and that perhaps, is the most difficult thing to figure out. Plunging into the development of a product without intensive ‘market research’ and ‘understanding of the frustration and pain of customers’ but rather on our instinct and experience is nothing short of a financial suicide.
According to a research by Gartner Inc., less than 0.01 percent consumer mobile apps were considered financial successes by the end of 2018. In today’s environment where all activities are slowly switching to the push of buttons on mobile devices, and with over 3.5 billion smart phone users, why is it that most of the products (mobile applications, to be more specific) fail?
Although there would be many others, I am listing down some of the common mistakes which lead to the failure of a product:
Now that we know what some of the causes for the failure of a product are, do we have a ‘panacea’? The answer, unfortunately is no. However, we can increase our chances of building a successful product by practicing and inculcating a couple of business rules. So what are they? Now, that’s a discussion that we will have in my next article.
Do you agree to my opinion? What kind of challenges have you faced in building a successful product? Do share your thoughts.
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