Instagram is a relatively new face in the world of social media and was established only in 2010. Since then, the platform has seen a rapid boost in its popularity and has established itself as an integral marketing tool. Today, brands across sectors are using Instagram to connect with their audience.
Over the years, the platform has diversified, and today you can post your content as Reels, IGTV videos, Feed videos, or video stories. Such ease of posting ensures that millions of brands take to Instagram to promote their videos. To survive the competition, you need to create high-quality videos that will attract the viewer’s attention and cause them to spend time on your content. Here are some of the best tools that will allow you to come up with such stellar content.
InVideo is an online video editing tool and is an ideal choice for situations where you want to edit and upload your Instagram videos from your desktop. Alternatively, this tool can be used to edit your videos from your Android or iOS device. Here, you will get more than 5000 video templates to choose from. You can customize them to your taste by choosing appropriate stickers, music, images, and video clips.
InVideo lets you create videos in more than 70 languages. This is advantageous to individuals and brands whose Instagram followers are not English speakers. The videos that are created with the free version of InVideo have the company’s logo. You can get rid of the watermark by opting for subscription plans that begin at $20 per month.
If you are looking for a quick solution to edit your Instagram videos from your Android device or iPhone, InShot is the tool to consider. The tool is simple to use, and you can add filters or special effects. InShot gives you a wide range of sticker options to choose from. You can change the video orientation, flip, or rotate it and change the pace of the clip.
For the music of your video, InShot lets you add voice overs, adjust the volume, and do a lot more. While InShot does not have advanced editing functionalities, it should suffice for all Instagram video editing needs. Although the tool has a free version, the videos created with it have a small ad space and come with the InShot brand logo. By paying a meager $2.99 per month, you can do away with such restrictions.
Quik is an online movie maker tool created by GoPro. You do not need to have a GoPro to use this tool, and the mobile version of Quik allows you to import video footage from anywhere. Quik is an impressive video editing tool that lets you import video clips in MP4, MOV, and H264 formats.
It is one of the few mobile tools that let you import 500 items at a go. This makes it an ideal choice for IGTV videos that have multiple scenes. With Quik, you can alter the video duration according to the Instagram video length restrictions and apply endless filters to it.
You can also add text overlays, title slides, and emojis to your video. The provision of formatting the size is an added advantage for Instagram content creators. Quik comes with a 30-day free trial period, post which you can opt for subscriptions starting at $4.99 per month.
Boomerang allows you to create fun videos for your Instagram. The tool is easy to set up, and you can add filters, texts, music, and stickers to the video. This is a simple tool and does not offer you advanced video editing options. You can take up to 10 images and use Boomerang to make them into a video. You can also get creative and create customized stickers with this tool.
The videos that you create with this app can be uploaded to the Instagram platform. Alternatively, you can save the edited videos to your camera roll and upload them later. Boomerang is free to use and does not come with in-app purchases.
iMovie has a user-friendly interface and comes loaded with a host of features. For your Instagram videos, you can either take charge and edit your video on your own or go for the automated option. Under the automated method, you select the trailer option and let iMovie edit the clips into an Instagram-worthy video. The white balance is automatically tweaked to make the video appealing to the idea.
iMovie is a free tool and gives you access to over 30 video and 20 audio filters. Unlike the conventional Instagram video editors, iMovie comes with a stability feature that lets you give a professional touch to your videos. It supports 4K and HD videos, and you can directly upload the edited videos on Instagram. iMovie is a default iOS app and cannot be used by Android or Windows users.
WeVideo is one of the most popular cloud-based video editing tools and has more than 30 million active users. This is an ideal tool for businesses that want to collaborate with their teams while creating Instagram videos. The tool can be used on Mac, Windows, iOS, and Android tools and its cloud functionalities ensure that multiple people can edit a video. WeVideo allows access to licensed music, speed effect alteration, as well as screen recording. The green screen feature lets you edit your videos to studio-like perfection. While there is a free version of WeVideo, it allows you only 1GB of storage, and you can publish a maximum of 5 Instagram videos every month. If you are serious about your Instagram branding efforts, we recommend that you opt for premium plans starting at $4.99 per month.
With so many different options, it is impossible to pinpoint a tool that will provide you the best Instagram videos. All the tools discussed in this list are tested and known to give great editing results. Moreover, most of the tools are either free or come with a free trial period. We recommend that you spend time evaluating the tools before you settle on one and use that for all your Instagram videos.
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