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Airtract Jacki Rowely Influencer Marketer

Influencer Marketing Benefits You Should Maximize On 16 June, 2022   

With influencer marketing, you leverage social proof and word-of-mouth marketing to promote your products or services. 

It can be related to any business success, strategic consulting for business success, coaching & consulting on employees for business success. Successful corporate leaders influence their clients and followers to achieve their business goals.

You work with people your target audience trusts to market your products and drive awareness, generate qualified leads, and sales. 

But that's not all you get with influencer marketing.

This post lists more benefits your brand can reap from working with trustworthy influencers in your niche.

Check them out.

1. Enrich Your Content

The content creation process can sometimes challenge even the best of marketers. Other times, you want your audience to take a break from the content you create.

One more thing you have to keep in mind while creating content for the account-based marketing plan. You need to create content as per the requirement of each channel you are using. Universal type of content is not fruitful for your account-based marketing (ABM) strategy.

You have to create personalized content for each strategy. Statistics prove that personalization is an important factor in digital marketing to get desired results from your all digital marketing campaigns.

On all these occasions, partnering with an influencer can help.

They know how to create content their audience relates to.  Visual content is effective for this so you can use flyers for better graphical presentation. This can give your audience a fresh perspective on your products or services. Also, it can expose your brand to a wider audience.

Additionally, they can help you diversify your strategy with different types of content, including reviews, unboxing videos, tutorials, resume parser guest posts, and so much more.

2. Approach Larger Target Audience 


Social media influencers are authoritative voices in their field. And the fans who follow them have a real interest in that particular niche.  You can design your sales strategy around relevant influencers. They can help you in your sales process and can provide you with better revenue for your business. Apart from this, you can use SaaS tools such as Microsoft Azure to manage your campaigns in an organized way.

By collaborating with niche-specific influencers, you can reach out to a larger target audience with the right email marketing strategy, who are genuinely interested in products like yours.

But how do you find powerful influencers operating in your niche? 

An effective hack is to find out which influencers your competitors are working with. For example, If you are targeting Instagram, you can use advanced Instagram competitor analysis platforms to check out your competitors’ marketing campaigns. This can help you pitch the right influencers and crack the deal.

When you partner with niche-specific influencers, you have better chances of interacting with a target audience who may get converted into leads. Influencers have good followers as well as collaboration with the best podcast booking agencies. They can easily arrange a podcast to promote your brand over there.

For example, startups don’t have robust and sensible marketing strategies to grow. In this situation, influencers can help to boost your startup growth. Influencers can multiple your startup brand awareness with their robust marketing reach and audience.

What’s more?

Social media influencers are also helpful in your corporate social responsibility program. A study on SMIs’ impact on their target audience and it indicates that SMIs’ trustworthiness, uniqueness, expertise create actual desire in their target followers, and with the help of these SMIs’, you can run a successful corporate social responsibility program over the social and other digital platforms for your organization.

Organizing webinars for your target audience is a great mode of communication. This mode of communication provides live interaction with your audience. You can leverage best automated webinars platforms for hassle-free webinar events

3. Increase ROI

It's important to make sure that every marketing strategy you employ drives returns on investment (ROI).

And guess what?

If you run your influencer campaigns the right way, you can increase your sales, conversions, and revenues. 

Additionally, influencer marketing can drive more engagement on your content, get more impressions, boost followership on a social media channel, and so much more.  As we know customers are more active over mobile phones so you can share generated QR Codes for your product or service and ask influencers to promote it. Their followers will scan and reach directly to your product/service landing page directly.

For example, The Amazon FBA seller scheme, an online program by Amazon to boost your sales online marketplace, and in return Amazon gets a commission from online sellers. You can learn in detail before joining this program for better ROI.

Micro-influencer marketing is a cost-effective way and it helps you to revenue-generating online store up for better business growth. These influencers use side hustles to earn some extra money and in return, they can help you generate revenue for your business.

But, you won't achieve all this if you don't run your campaigns right.

And how can you run influencer programs the right way?

Start by finding the right influencer for your brand. Then, ensure that your management style empowers the creators and drives them to deliver exactly what their audience likes. 

And to ace your campaigns, you can get an influencer marketing agency to manage your campaigns. Alternatively, enroll in a course on influencer marketing and save on the hefty costs you need to pay to hire an agency.

Getting certified also means that you can create an influencer marketing program that works, effectively track it, and use the insights you get to drive more revenue.

4. Improve SEO

Influencer marketing can improve your SEO (search engine optimization) efforts through inbound backlinks.

And although social media backlinks are no-follow, it doesn't mean they don't contribute to your SEO. If more people engage with content related to your brand on social media, then it indicates quality. 

Also, these links would drive traffic to your website, which, in turn, will positively impact your SEO.

And if you want to boost your backlink strategy, work with influencers who also own blogs and provide backlink service as well. They can then create content around your brand, include links directing to your site, and, most importantly, share the posts on their social accounts.

You can hire an expert SEO agency who is dealing in your business sector. For example, expertise in contractor marketing services can design your influencer marketing strategy in the best way to get better SEO results.

This way, you’ll not only get more website traffic but will also benefit from the backlink from the influencer’s blog.

Need more reasons to invest in influencer marketing?

This infographic created by Americanoize details other benefits you’ll get from influencer marketing. Check it out!


Infographic via Americanoize.com


Influencer Marketing small business branding promotion

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Bruce Bartel - The link below the infographic is incorrect. Please fix

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Date:14-06-2022

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