TikTok has managed to shake the world of social media in a
heartbeat. It almost seems like there wasn't even a time when TikTok didn’t
exist. Now, this platform has about 800 million active users worldwide.
What this means is that you need to stand out and attract
new followers while having millions of competitors.
Of course, the videos you create are the main reason why
people click that follow button. But what about your TikTok bio?
TikTok bio can actually help you bring out that “Yes, I want
to follow this person” reaction from people. Since you only have 80 characters
to do this right, writing the perfect bio can be a challenge?
Are you ready to craft a bio that aligns with who you are
and invites users to follow you? Then, check out these tips!
Start your “the perfect bio quest” by answering this
question: Who are you on TikTok?
The question refers to TikTok and not you personally, as
that’s what you need to clarify to users. When they stumble upon your account,
one glance at the bio should tell them what to expect from your account.
Why is this important? Because you’ll be able to attract
your target audience. Maybe your target persona will come across your account,
but without much information on what you do, they won’t be bothered to watch
your videos.
So, describe what your videos are about, whether that is
singing, sharing advice, giving your expert opinion, modeling clothing from
your clothing brand, etc.
Pinpoint your TikTok role. Of course, you can embody more
roles. For example, you can be an Android app developer and expert on app
marketing. The important thing is that you present yourself properly.
Showing off your personality will add that extra touch to
your account. People will be able to get a better idea of what you are like.
Moreover, giving a sneak peek of your personality will make you more unique.
Your videos don't necessarily have to reveal your
personality. If you draw, do DIYs, create artistic videos, or anything else
that doesn't let you show your personality, the bio can compensate for that
anonymity.
How to show your personality, you ask? Here are some tips:
● Be funny (e.g., I’m
here to avoid friends on Facebook)
● Share what you like (e.g., So many books, so little time)
● Write in the way you speak (e.g., Fridays are my thang)
A social media expert and contributor writer at Subjecto essay database website, Diana Adjadj, expressed well the
purpose of the bio, “Your bio is your blank canvas. It invites you to
paint a picture of who you are through cleverly composed words.”
Don’t miss the chance to use those 80 characters to help
people connect with you. And people won’t be able to feel a connection if they
don’t get a sense of your personality.
Do you have a favorite quote? If you do, share it! If you
don’t, you can find it!
Quotes are amazing because they express what we think and
feel. But that’s not their only value.
People can recognize their own thoughts and feelings in
other people's quotes. They can read your quote and get moved or motivated by
it. Consequently, they'll think of you as someone who understands them.
However, make sure that the quote you share in the bio is
related to what you do.
Let’s say that you have a fitness-oriented account. The
quote you share should be somehow connected to that world. It can inspire
people to start exercising, change their perspective on persistence, or boost
their desire to make a change in their life.
Picking the right quote that will work well with the rest of
your bio content can be challenging.
Emojis are a great bio addition. It’s no surprise that most
people use emojis in their TikTok bio.
Use emojis to express your interest without using words.
With only 80 characters on your hand, you have to be creative. Instead of
writing about all of your interests, you can, for example, use a beautiful
quote and add a few emojis that further describe your likes.
Simply put, emojis can help you express your personality
without taking up too many characters.
Additionally, as visuals, emojis are more likely to attract
people’s attention than just words. They make the bio look more interesting as
they add a pop of color.
Do you want your users to take a certain action? Then, bio
is your chance to get them to act on it!
Add a link in the bio to your website, Instagram profile,
e-commerce store, free e-book, or whatever you want to promote. If you have
created your TikTok account with a purpose in mind, CTA will help you direct users towards making
that action.
Make sure that you explain what that link is doing there.
Write “Follow me on Instagram” or “download my e-book (FREE)” or what you want
users to do. You can add an arrow emoji that points towards your CTA or
shopping bag emoji to signal shopping if you don’t have enough characters for
writing.
The case in which you don’t need a CTA is if your only goal
is to grow your TikTok followers and you don’t have any other social media account.
A well-written bio can create a passage that leads users to
the story of what your account has to offer. Use that space cleverly and
portray yourself as someone worthy of your attention.
The bio can help users understand the
value of your videos. So, consider the above-mentioned tips and craft a bio
that will help you achieve your goals.
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