How to Increase Web Traffic Via A Simple Widget Tweak? 08 October, 2020   

Almost every company has an online presence these days and with so many businesses clamoring online, it has become very difficult to drive more targeted traffic to your website. 

Website traffic holds immense significance when it comes to business growth and success.

Companies want more visitors on their websites because it increases their chances of sales, and for that, they implement effective ways to meet and exceed their prospective customers’ expectation – ensuring a seamless user experience.

According to an article published in Forbes, 54% people make purchases based on the customer services offered to them. For 19% it is the major motivating factor when deciding which brands to patronize. However, 38%  people will stop engaging with a website if the content or layout is unattractive.

This is the dilemma of many online businesses - They have an attractive interface, but aren’t getting the required traffic they desire.

So, if you are a business that is looking to increase their web traffic and don’t know the simplest tweaks that can help your website attract more traffic, then its high time to make yourself familiar with widgets and apply them in your websites as soon as possible.

WHAT’S A WIDGET?

A widget refers to an element that adds value to a graphical user interface (GUI) that displays information regarding a product or service to ensure seamless user experience. Widgets are convenient to use as they are directly embedded onto your website, and need no development or coding.

To install a widget on your website, all you have to do is follow the instructions of your widget provider. Its as easy as copying pasting some code.

WHY DO YOU NEED IT?

A website can function without widgets. However, to attract more visitors on your website and to increase your traffic, businesses often add features to create an interesting and unique interface for the users. Those features are called widgets.

Widgets fill the absence of the blanks created by website developers and content management systems.

From clocks to weather feeds to translators, widgets are created in all shapes and sizes. Depending on the type of industry you operate in, widgets can be created accordingly. There are many widgets available online which assist in adding value and functionality to your website.

CHAT WIDGETS

You probably have noticed a chat bot popping up as soon as you enter a particular website. That’s a chat widget.

The purpose of chat widget is to provide instant answers to any queries visitors may face while using the website. This provides great opportunity for websites to earn their trust and loyalty. Chat widgets’ ability to solve customers’ problems quickly leads to increased customer engagement and satisfaction. 

Take Empire Paytech for instance, the popular financial service provider offers chat widget on their website to give prompt responses to visitors’ queries.

44% of customers say that they prefer having a live person on chat online to answer all their queries. 

Live chat widgets deal with each visitor’s query specifically on a personal level making them feel valuable and encouraging them to visit again. Autogenerated answers often fail to clear visitor’s confusion and drives them away from the website. Try including real photos of the agents the customers are speaking to in order to instill more confidence and trust.

You can apply widgets in various forms depending on the type of industry you operate in. They can be used for customizing your greetings, and for other branding purposes.

Keep experimenting with widgets. You don’t realize but a simple widget tweak can take your website to next level – inviting uncountable visitors to your website.