Almost every
company has an online presence these days and with so many businesses clamoring
online, it has become very difficult to drive more targeted traffic to your
website.
Website traffic
holds immense significance when it comes to business growth and success.
Companies want
more visitors on their websites because it increases their chances of sales,
and for that, they implement effective ways to meet and exceed their
prospective customers’ expectation – ensuring a seamless user experience.
According to an
article published in Forbes, 54% people make purchases based on the customer services
offered to them. For 19% it is the major motivating factor when deciding which
brands to patronize. However, 38%
people will stop engaging
with a website if the content or layout is unattractive.
This is the
dilemma of many online businesses - They have an attractive interface, but
aren’t getting the required traffic they desire.
So, if you are a
business that is looking to increase their web traffic and don’t know the
simplest tweaks that can help your website attract more traffic, then its high
time to make yourself familiar with widgets and apply them in your websites as
soon as possible.
A widget refers to
an element that adds value to a graphical user interface (GUI) that displays information
regarding a product or service to ensure seamless user experience. Widgets are
convenient to use as they are directly embedded onto your website, and need no
development or coding.
To install a widget on your website,
all you have to do is follow the instructions of your widget provider. Its as
easy as copying pasting some code.
A website can function without
widgets. However, to attract more visitors on your website and to increase your
traffic, businesses
often add features to create an interesting and unique interface for the users.
Those features are called widgets.
Widgets fill the absence of the
blanks created by website developers and content management systems.
From clocks to weather feeds to
translators, widgets are created in all shapes and sizes. Depending on the type
of industry you operate in, widgets can be created accordingly. There are many widgets available online which assist in adding value and functionality to your
website.
You probably have noticed a chat bot
popping up as soon as you enter a particular website. That’s a chat widget.
The purpose of chat widget is to
provide instant answers to any queries visitors may face while using the
website. This provides great opportunity for websites to earn their trust and
loyalty. Chat widgets’ ability to solve customers’ problems quickly leads to
increased customer engagement and satisfaction.
Take Empire Paytech for instance,
the popular financial service provider offers chat widget on their website to
give prompt responses to visitors’ queries.
44% of customers say that they prefer having a live person on chat online to
answer all their queries.
Live chat widgets
deal with each visitor’s query specifically on a personal level making them
feel valuable and encouraging them to visit again. Autogenerated answers often
fail to clear visitor’s confusion and drives them away from the website. Try
including real photos of the agents the customers are speaking to in order to
instill more confidence and trust.
You can apply
widgets in various forms depending on the type of industry you operate in. They
can be used for customizing your greetings, and for other branding purposes.
Keep experimenting
with widgets. You don’t realize but a simple widget tweak can take your website
to next level – inviting uncountable visitors to your website.
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