So, you do not know what you can possibly do to drive traffic to your website. You have tried every trick in the book, including creating thought leadership, appearing on podcasts, and ranking videos on YouTube. Nothing has worked as planned. Well, have you thought about using social media to drive website traffic? Social media has 3,8 billion users and the numbers continue to grow. It can help you build brand recognition, foster a thriving community around your brand, and improve the bottom line. If you have gone through the trouble of creating social media profiles for your company, you should better put them to good use. Here is what you need to do.
Every time that you write a blog post, you create content that people can share on LinkedIn, Twitter, Facebook, Pinterest, and so on. Blogging gives you the chance to improve your social media presence. If you do not want to be a faceless corporation with zero personality, you should better get to work. Create good content that people will want to read. 15 blog posts per month are enough, just so you know. Even if you do not have that many pieces of writing, you can start promoting your business on social media and gain tangible results. Get the posts in front of your followers.
Do not broadcast the same message on every social media channel. You will want to address your Instagram friends in a different way than you do your business contacts on LinkedIn. Speaking of which, the lifetime of an image post on Instagram is much shorter as compared to Pinterest. Interaction occurs within the first few hours of posting. Use words that make people feel curious about the post. If the link is too long, you must use bit.ly to shorten it. It is an amazing tool that lets you know how many people clicked on the link.
If you want to repurpose old blog post, keep in mind these suggestions:
· Quote various parts of your articles
· Ask powerful and relevant questions
· Vary the choice of images
· Change the titles every now and then
If you want to obtain useful information about your followers, create polls and let your target audience engage in sharing, discussing, liking, and following. But what questions should you be asking? Do not be afraid to ask general questions. People love to talk, talk, talk and social media encourages self-revelation. The point is that not every question should be related to your business. “Your Favorite” questions work well. And so do “This or That” questions. Twitter has some powerful interactive features. Coming up with ingenious questions to ask can be time-consuming, so look up some examples online. There is always something new to be learned from experienced marketers.
As stated in the popular book Traffic Secrets, without traffic, you have no business. If you have not yet read it, get a copy as soon as possible. Giveaways and other types of contests can deliver incredible traffic to your website. Decide on a prize and come up with an enticing hook. To get people on board, let them know that they can give the prize away as a gift instead of keeping it for themselves. You could also encourage entrants to create content for your brand. The contest requires them to showcase their work for the world, so other followers will be prompted to join in. With their help, you can reach people that have never heard of your business.
Hashtags became popular back in the 90s being used to create and categorize groups. Nobody could have imagined the viral craze hashtags created. The best way to use hashtags is to use the ones that already exist because it gives you the opportunity to tap into a targeted consumer market. See what hashtags have been used in the past 30 days, identify the ones relevant to your content, and make sure to stay up to date on trending hashtags. Be on the lookout for community hashtags, branded hashtags, and community hashtags.
Here are a few pointers to remember when using hashtags on different social media platforms:
· Facebook – 1 or 2 hashtags are enough per post. Make sure to use hashtags with 10+ characters.
· Instagram – Even if Instagram allows you to include up to 30 hashtags, you should not do it every time because it will look spammy. 11 hashtags ensure the highest level of engagement.
· Twitter – Character count matters, so use 1 or 2 hashtags that are inclusive, sharable, and discoverable.
· LinkedIn – LinkedIn is a professional platform, so keep your work appropriate. Refrain from using hashtags trending on other social media channels.
· Pinterest – Use unique hashtags for relevant content. Place them at the end of your description so that the Pinners have the chance to read the CTA.
One hour per day seems a reasonable amount of time to spend on social media. Wrong. It is necessary to spend more quality time on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Interact with your target audience, get feedback in real-time, and improve the customer experience. Invest a quarter of your time in listening. What are people saying? Are they talking about your competitors? You should be spending about half of your time communicating – in other words, replying to people, commenting on posts etc. The time you have left should be used for content creation.
Social media is not a one-way conversation. It is a kind of dialogue. You could use bots, but they will make the experience stale and impersonal. Use emojis to show your personality, yet do not overdo it. Instead of adding value to what you are saying, you will give the impression of being childish. Stories are a great way of engaging with followers. Instead of creating replies with text and emojis, point the camera in the right direction and answer the question yourself.