Social media return on investment (ROI) indicates the impact your strategies have on your goals. It can help you discover if your strategies help you generate revenue, increase brand awareness, drive conversions, etc..
But how can you improve social media ROI?
It will involve, among other things, cutting on spending and increasing effectiveness.
The following are some of the strategies you can use to reduce spend and increase the effectiveness of your campaigns.
Let’s get this straight:
To keep your audience hooked, you need to keep them fed with content consistently.
However, you should always pick quality over quantity.
To stand out among your competitors, you need to publish high-quality content that you audience values.
Leverage content that makes your audience like you.
Also, there’s a higher chance of them remembering what you post rather than how often you post.
Does your profile picture speak for your brand?
Does your bio communicate key information about your business?
Remember that you get just a few seconds to impress a new visitor. Make sure you do it right. A good rule of thumb is to keep your profile and description simple, concise, and catchy!
Is your content on social media engaging?
For your content marketing strategy to work, you need to have a thorough understanding of your audience. You should also know what channels they frequent and the kind of content they find engaging. Knowing this can improve your content writing process.
How is this?
It allows you to create content with your target audience in mind. You can write content that resonates with your audience and solves their needs.
Another solution is to repurpose content that received highengagement rates.
For example: If you have a blog post that received a high number of views, comments, and shares. Re-purpose it into engaging social media posts, short videos, shareable infographics, etc.
The key is to find elements in your content that make it informative, entertaining, or educational. You can then use these elements to transform your content into standalone content pieces.
You cannot improve what you don’t measure. You need to find out what tactics work, which ones need improvement, and which ones to do away with completely.
However, herein lies the problem.
Most marketers test out or change all variables at once when tracking results.
For effectiveness, you should focus on one single variable for every test.
You could change the timing of your post to see what time of the day or week you get the most engagement.
Once you figure this out, move on to frequency. How many times a day should you post on each channel?
How does this help?
This kind of testing allows you to gain clarity on how changing one variable makes your strategy more effective. You can then implement changes, find out if your test results were correct, and use this information to inform your future campaigns.
However, if you test out all tactics at once, it becomes hard to tell what needs improving or changing.
Want to know more about how you can boost the ROI of your social media campaigns?
Check out the infographic below for additional tips.
Infographic via ShaneBarker.com
Amazon is one of the world’s most renowned and popular online marketplaces. It literally sells every little product. But most sellers tend to forget the fact that though Amazon is a big giant today...
Learn Digital Marketing and Become an Expert With Only One Course! With over 180 lessons, dozens of strategies, 100+ tools, checklists, templates, blueprints and practical steps you can follow -...
This course is targeting students without IT background but want to have a stake in the eCommerce and owe a Website at lowest cost, as my title mentioned: Nearly Free. I attend an IT design semina...
SMMA DRAGON SLAYERS SALES MASTERCLASS FOR 2020: Having trouble finding leads for your Ad Agency, no problem, we will train you to find and retain high-ticket clients and SLAY the competition! Do...