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Airtract Reena Aggarwal Digital Sales & Operation Expert

Effective Strategies to Help You Boost Your Social Media ROI 11 May, 2022   

Social media return on investment (ROI) indicates the impact your strategies have on your goals. It can help you discover if your strategies help you generate revenue, increase dropshipping sales, increase brand awareness, drive conversions, etc.

If you’ve built your career in the communications industry, you’d know how important ROI really is for driving your brand growth.

But how can you improve social media ROI?

It will involve, among other things, cutting on spending and increasing effectiveness. For example, with SEO practices that comply with search engines guidelines always provide good SEO ROI. For expert services, you can hire an SEO company that helps you boost the performance of your website in SERPs.

So like that you need to keep in mind the following are some of the strategies you can use to reduce spending and increase social ROI with the effectiveness of your campaigns.

1. Don’t Chase Quantity

Let’s get this straight: 

To keep your audience hooked, you need to keep them fed with content consistently. 

However, you should always pick quality over quantity.

To stand out among your competitors, you need to publish high-quality content that you audience values. 

Leverage content that makes your audience like you.

Also, there’s a higher chance of them remembering what you post rather than how often you post.

Apart from this, you can use the right CTA form links in your social media post content to get good data collection base for your business.

2. Make a Good First Impression

Does your profile picture speak for your brand? 

Does your bio communicate key information about your business? 

Remember that you get just a few seconds to impress a new visitor. Make sure you do it right. For this, you can start a mentorship program and build a robust image.  It helps to increase customer loyalty.

Also, you can leverage influencer marketing to boost your brand awareness.  You need to find the relevant influencers to get desired results.  An influencer does collaborate with other influencers to share his influencer marketing course provider promote his course.

Additionally, you can create an engaging and professional add video with the help of add makers to build your robust brand Image for your new visitors.

A good rule of thumb is to keep your profile and description simple, concise, and catchy!

3. Repurpose Existing Content

Is your content on social media engaging?

For your content marketing strategy to work, you need to have a thorough understanding of your audience. You should also know what channels they frequent and the kind of engaging social media posts content.

Knowing this can improve your content writing process.

How is this?

It allows you to create content with your target audience in mind for your eCommerce store. You can write content that resonates with your audience and solves their needs. You can review the website and make changes as per your customers' feedback for better conversion.

Also, you can own e-commerce platform to bring your store online and publish high-quality content to get a relevant audience.

For example, you can add your coupon codes, offers codes for your e-commerce base website to get better conversions. Another solution is to repurpose content that received high engagement rates.

For example: If you have a blog post that received a high number of views, comments, and shares. Re-purpose it into engaging social media posts, short videos, shareable infographics, etc.

You can leverage the best online tools such as online video editor, online photo editor, online infographic maker, and many more to create professional graphics for your social media posting.

The key is to find elements in your content that make it informative, entertaining, or educational. You can then use these elements to transform your content into standalone content pieces.

Take an example, you need to write your app idea copy in clear words so you can convey your idea to investors who are looking for great ideas, please consider app development.

4. Test and Track Your Strategies

You cannot improve what you don’t measure. You need to find out what tactics work, which ones need improvement, and which ones to do away with completely.  As we know Employee productivity will help to analyze the overall business productivity.

Need more examples?
For example, Every developer does a testing apps process to make their all apps error-free before launching them. It makes their apps perfect and works well in the market.

However, herein lies the problem.

Most marketers test out or change all variables at once when tracking results.

For effectiveness, you should focus on one single variable for every test. 

For example:

You could change the timing of your post to see what time of the day or week you get the most engagement.

You can also create video ads to promote your services/products, which are very trending on social media platforms. Big influencers also use short videos to promote products and services. Influencers and Brands can track their live online shopping links insights to get the actual performance of your campaign. 

Also, you can create an agile workflow to increase your team productivity ROI.

Once you figure this out, move on to frequency. How many times a day should you post on each channel?

How does this help?

This kind of testing allows you to gain clarity on how changing one variable makes your digital marketing strategy more effective. You can then implement changes, find out if your test results were correct, and use this information to inform your future campaigns.

But how can you track your performance when you make all of these changes?

That's where Instagram Insights come into the picture. You can use them to get an idea of the success or failures of each of these changes. Based on this analysis, you can figure out if that variable works for your strategy or not.

Also, you can boost your agency's brand awareness through a social media marketing campaign using specific keywords such as real estate marketing agency for a particular agency, and also you can create hashtags for these keywords.

However, if you test out all tactics at once, it becomes hard to tell what needs improving or changing.

Want to know more about how you can boost the ROI of your social media campaigns?

Social Media ROI measuring social media roi how to measure social media roi social media roi metrics

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