Articles Sales and Marketing

Airtract Linda John Tagline Not Available

Digital Marketing 101: Tips for Beginners 11 October, 2021   

With the development of internet usages, the way of purchasing products and interacting with the business has significantly changed. As people are engaging more in online purchasing, therefore, digital marketing has become very important nowadays. Digital marketing is a way of influencing potential customers and connecting them through online mediums. Therefore, this marketing is very similar to the other types of marketing. The only difference is that in digital marketing, you target and influence the potential customers who use the internet.

What is Digital Marketing?


Any online marketing effort comes under digital marketing such as pay-per-click advertising, blogging, email marketing, social media marketing, etc. These digital marketing strategies help people to know about your company and influence them to buy products from your company. However, in order to advertise and market your business online, you should consider having effective digital marketing services.

Digital Marketing Assets: 


There are numerous numbers of digital marketing assets. Anything can be a digital marketing asset if you can use that as an online marketing tool. Few examples of digital marketing assets are- i) the website of your company, ii) branded assets such as icons, logos, acronyms, etc., iii) video content, iv) images of the products and your company, v) written content such as product descriptions, blog posts, eBooks, testimonials, etc. vi) reviews, vii) social media pages, viii) online tools such as SaaS, interactive content, calculators, etc. Although these are the most common digital marketing assets, there can be other ways to reach people online.

Digital Marketing Services:


In order to reach potential customers, the common digital marketing services or strategies that most organizations consider are-

  • Email Marketing: 

Although email marketing is an old online marketing strategy, it is effective to highlight content, advertise special deals, or promote an event. Most organizations strongly use this marketing strategy even today. 

  • Search Engine Optimization (SEO):

SEO is an effective strategy to rank your blog posts and pages. However, it is difficult to rank a page, and it takes a lot of effort and time.

  • Paid Search Advertising: 

You can run text ads on the Search Engine Result Pages (SERPs) of Google, Bing, and Yahoo. However, you have to pay for this strategy. This is an effective strategy to target the customers who are searching for the products and services that you provide.

  • Pay-per-click Advertising: 

You can use this pay-per-click advertising strategy for several digital marketing where you pay the users for every click on an ad. Facebook Ads, Google AdWords are different forms of PPC advertising. 

  • Social Media Marketing:

Using social media platforms such as Twitter, Facebook, Instagram, etc., you can reach potential customers and market your business. It is a free and organic way to boost your brand. Although this strategy takes a significant amount of effort and time, you can have cheaper results in the long run.

  • Content Marketing:

In order to inform people about the products of your company and to grow brand awareness among them, content marketing is an effective strategy. Content marketing includes several content assets such as eBooks, blog posts, videos, infographics, etc.

  • Affiliate Marketing:

In order to promote your products and services, you can pay someone or an organization to advertise on their websites. Affiliate marketing is an important strategy to improve brand awareness significantly.

  • Native Advertising:

When you read an article online, you may find some other suggested articles at the bottom of the article. This is native advertising and it attracts people to click on your article. 

There are many other digital marketing strategies that you can take to boost your company brand and attract potential for purchasing the products and services of your company. Above all, you need to understand the beauty and importance of digital marketing to find new ways to attract your potential customers.


digital marketing tips

Related Articles

Top 5 Digital Marketing Strategies for Construction Companies 10 Key Reasons Why UGC Is Important For eCommerce How to Grow Your Online Business With These 7 Growth Strategies 7 Things Marketing Graduates Should Know The Shopping Experience Made Much Easier by The New WhatsApp Cart Feature

Sales and Marketing Courses

Airtract FLASH SALE

Publish Books in Amazon, Google Play, Apple Books ...

DAVID YAO

0 (0) New Course

Amazon is one of the world’s most renowned and popular online marketplaces. It literally sells every little product. But most sellers tend to forget the fact that though Amazon is a big giant today...

1 hrs 13.48 mins 0 Students Enrolled 10 Lectures

$19

34.48 % off $29

$19

Buy Now
Airtract FLASH SALE

Ultimate Digital Marketing Course 2020 All in 1 + ...

Djordje Milicevic

0 (0) New Course

Learn Digital Marketing and Become an Expert With Only One Course! With over 180 lessons, dozens of strategies, 100+ tools, checklists, templates, blueprints and practical steps you can follow -...

14 hrs 28.39 mins 1 Students Enrolled 181 Lectures

$19

90.50 % off $200

$19

Buy Now
Airtract FLASH SALE

How to Create eCommerce Websites Nearly Free Using...

DAVID YAO

0 (0) New Course

This course is targeting students without IT background but want to have a stake in the eCommerce and owe a Website at lowest cost, as my title mentioned: Nearly Free.  I attend an IT design semina...

2 hrs 9.51 mins 0 Students Enrolled 26 Lectures

$19

34.48 % off $29

$19

Buy Now
Airtract FLASH SALE

Find and Close Clients for Social Media Marketing ...

JP COURSES

0 (0) New Course

SMMA DRAGON SLAYERS SALES MASTERCLASS FOR 2020: Having trouble finding leads for your Ad Agency, no problem, we will train you to find and retain high-ticket clients and SLAY the competition! Do...

1 hrs 43.42 mins 0 Students Enrolled 10 Lectures

$19

5.00 % off $20

$19

Buy Now
View All
Item added successfully. Go to cart for checkout.
Accept Reject