Articles IT and Development

Airtract Tanya Louisa Kumar Verified The limit does not exist

Content Marketing Roadmap: What You Need To Know (Infographic) 14 May, 2019   

Content Marketing is what makes the difference between one-time visitors and people who will keep returning to your website. But it needs a framework, clear path, and deadlines. It won’t just fly off the top of your head.

What makes content marketing more effective than traditional types of marketing?

  • Direct mail often lands up in spam.

  • Television ads are skipped.

  • Banners are gleefully ignored or blocked.

The journey to success in content marketing is a long and arduous one. The path is complicated by various factors such as:

  • Staying ahead of  the competition

  • SEO variables to keep track of every day

  • Content publishing schedules

  • Guidelines and changing standards.

  • Keeping content up-to-date.

To reduce the risks and level out the playing field, it’s not just a good idea, but a necessity to make a roadmap.

With the same navigational assistance purposes as a regular map, a content marketing roadmap will help visitors to your site navigate in an optimal manner, satisfactory to your business goals, and give them the assurance of the best use of their time.

Why do you need a content marketing roadmap?

  • It will help you put your content marketing strategy into words, and you will have a point of reference on your progress, and how close to your plan your company activities are.

  • You can add in responsibility, and assign duties to various members of your team.

  • You can keep track of what you’re publishing, and make sure that your efforts are consistent.

  • You can make sure you’re getting your Return on Investment by tracking all your site activities and outcomes.

A good content marketing roadmap is built upon sound management principles. It covers all the necessary steps in a content marketing cycle, starting from planning, not stopping at publishing, but ending at amplifying, ensuring that your content reaches the widest audience possible.

Check out the infographic below for a composite content marketing roadmap:

Airtract-Image

Content Marketing Roadmap Content Marketing Infographic Content Planning Content Research and Development Online Marketing Content Publishing Content Promotion Content Analyzing

Related Articles

Data Collection Methods and Data Mining Techniques 9 Best Data Mining and Data Collection tools Data Analysis methods and responsibilities of a Data Analyst

IT and Development Courses

Airtract FLASH SALE

ASP.NET Webforms from Scratch for Beginners

hari systems

0 (0) New Course

Learn ASP.NET, The first step to ASP.NET you need to learn to succeed in web application development, it is easy to learn and understand our online ASP.NET Training course is designed for you with ...

8 hrs 56.52 mins 0 Students Enrolled 49 Lectures

$19

74.67 % off $75

$19

Buy Now
Airtract FLASH SALE

Complete PostgreSQL for Beginners: Bootcamp

hari systems

0 (0) New Course

Learn PostgreSQL, The first step to SQL you need to learn to succeed in SQL development, it is easy to learn and understand our online SQL Training course program is designed for you with the compl...

6 hrs 3.12 mins 0 Students Enrolled 56 Lectures

$19

90.45 % off $199

$19

Buy Now
Airtract FLASH SALE

The Complete MySQL from Scratch: Bootcamp

hari systems

0 (0) New Course

Learn MySQL, The first step to SQL you need to learn to succeed in SQL development, it is easy to learn and understand our online MySQL Training course program is designed for you with the complete...

7 hrs 54.51 mins 0 Students Enrolled 55 Lectures

$19

65.45 % off $55

$19

Buy Now
Airtract FLASH SALE

Complete Microsoft SQL Server from Scratch: Bootca...

hari systems

0 (0) New Course

Learn SQL, The first step to MSSQL you need to learn to succeed in SQL database application development, it is easy to learn and understand our online MSSQL Training course is designed for you with...

8 hrs 54.27 mins 0 Students Enrolled 61 Lectures

$19

57.78 % off $45

$19

Buy Now
View All
Item added successfully. Go to cart for checkout.
Accept Reject