Content Marketing is what makes the difference between one-time visitors and people who will keep returning to your website. But it needs a framework, clear path, and deadlines. It won’t just fly off the top of your head.
What makes content marketing more effective than traditional types of marketing?
Direct mail often lands up in spam.
Television ads are skipped.
Banners are gleefully ignored or blocked.
The journey to success in content marketing is a long and arduous one. The path is complicated by various factors such as:
Staying ahead of the competition
SEO variables to keep track of every day
Content publishing schedules
Guidelines and changing standards.
Keeping content up-to-date.
To reduce the risks and level out the playing field, it’s not just a good idea, but a necessity to make a roadmap.
With the same navigational assistance purposes as a regular map, a content marketing roadmap will help visitors to your site navigate in an optimal manner, satisfactory to your business goals, and give them the assurance of the best use of their time.
Why do you need a content marketing roadmap?
It will help you put your content marketing strategy into words, and you will have a point of reference on your progress, and how close to your plan your company activities are.
You can add in responsibility, and assign duties to various members of your team.
You can keep track of what you’re publishing, and make sure that your efforts are consistent.
You can make sure you’re getting your Return on Investment by tracking all your site activities and outcomes.
A good content marketing roadmap is built upon sound management principles. It covers all the necessary steps in a content marketing cycle, starting from planning, not stopping at publishing, but ending at amplifying, ensuring that your content reaches the widest audience possible.
Check out the infographic below for a composite content marketing roadmap: