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Atma Nirbhar Bharat campaign: An Overview 01 October, 2020   

Atma Nirbhar Bharat campaign is a call to transform local India into global India. The self-reliant campaign mostly aims at the creation of an ecosystem of innovation and entrepreneurship. Atma Nirbhar Bharat's campaign encourages and seeks to adopt a pragmatic approach towards the Nation's development. Atma Nirbhar Bharat Mission gives a new boost to the country's economic potential by strengthening infrastructure, using modern technologies, creating robust supply chains, and enriching human resources.


Our PM Narendra Modi Ji launched the Atmanirbhar Bharat Abhiyan this year for India's economic self-reliance amidst the Covid-19 relief package worth Rs 20 lakh crore, which is 10% of India's GDP. The Prime Minister urged people to adopt made in India products to encourage benefit businesses and that "every Indian must aim at becoming "vocal for local."


What is the Atma Nirbhar Bharat campaign?


Atma Nirbhar Bharat campaign is a cause that revolves around a single plan, i.e., becoming 'self-reliant.' The economic package announced in furtherance of the corona crisis would play an essential role in making India' self-reliant' and benefit laborers, farmers, taxpayers, MSMEs, vendors, and the cottage industry. Making this country self-sufficient was the only way to make this century belong to India.


The Atma Nirbhar Bharat Campaign's primary aim is to make this country independent and capable of combating the competition in the global market. It effectively fills the gap between demand and supply of essential goods and services in the present deteriorated condition. It gives the upliftment to weaker sections of the society and empowering migrated laborers, who are drastically affected by COVID-19.


 India has demonstrated that it can cope with any problematic situation and uncalled opportunities, provided it has the right policies and implementation mechanism. According to the government, self-reliance does not advocate a self-centered protectionist system; they further stated that self-reliant India does not mean cutting-off from the rest of the world. The package was announced in tranches and is based upon five pillars such as Economy, Demography, System, Infrastructure, and Demand.


Necessary measures under Atma Nirbhar Bharat campaign:


  • Specific Relief measures bestowed to MSMEs, NBFCs, HFCs, contractors, real estate, and salaried workers by free collateral loans. Subordinate debts for MSMEs, corpus for MSMEs, etc. give a financial cushion to several businesses and encourage entrepreneurs to produce maximum goods and services under the Atma Nirbhar Bharat campaign.
  • Fund for migrant workers, small farmers, street vendors, and poor people in Agri-infrastructure fund and emergency working capital provided under the Atma Nirbhar Bharat Campaign. A unique scheme to facilitate easy access to credit for street vendors. 
  • Relief funds are bestowed for agriculture and other allied sectors such as dairy, animal husbandry, and fisheries. Concessional credit boosts to farmers.  
  • Package for eight crucial Indian industries includes coal, minerals, defense production, airspace management, social infrastructure projects, power distribution companies, atomic energy, and space sector.
  • With the relief package, state governments now have a rise in their borrowing limits. The increase is from 3% to 5% of the gross state domestic product for this annual year 2020-21. This way, states will gather extra resources to cater to the health care sector, employment, and infrastructure sector.
  • This universal use of ration cards will enable many migrant workers and their families to access public distribution benefits from any Fair Price Shop anywhere in the country. They may easily avail of the food grains at subsidized rates under the Atma Nirbhar Bharat campaign.
  • Under the new PSE policy, the government may privatize its public sector enterprises to grow and glow. The purpose of such initiatives is to improve the efficiency and profitability of PSEs.
  • Free Foodgrains were distributed to migrants and other needy persons under the Atma Nirbhar Bharat Campaign.

 Benefits of Atma Nirbhar Bharat Campaign


  • Long-term modifications and innovations in critical sectors of India keep them globally competitive and impressive.
  • The Atma Nirbhar Bharat campaign has resulted in the improved supply chains in the industry and enhanced economy. 
  • Atma Nirbhar Bharat campaign has proved to secure million of migrant workers by providing them means of livelihood, shelter to live in, and food. 
  • The employment rate increased post the announcement of this Atma Nirbhar Scheme.
  • Improved medical equipment, medical supplies, and food grains were facilitated under the Atma Nirbhar Scheme.
  • Atma Nirbhar Bharat Campaign has boosted the substantial growth of the e-commerce industry.


Therefore, to recover the economy from the COVID-19 pandemic, the Atma Nirbhar Bharat campaign is crucial. By far, the Atma Nirbhar Bharat campaign has proved to be a guiding light for millions of badly affected sectors and individuals. In all its senses, this campaign has tried to achieve the best possible results by opting and implementing it in the best manner. Atma Nirbhar Bharat campaign is like a ray of light at the end of the tunnel that allows you to hope for better days. 

Aatmnirbhar Bharat Abhiyan Aatm Nirbhar Bharat Abhiyan

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