Try to go back to the last time that you tried out a new dining establishment. If you ask yourself why you chose that specific restaurant, there’s a good chance that you likely checked it online and found that it had a lot of positive feedback from happy customers. However, does a positive image really help businesses across all industries pull consumers in and transform them into paying customers?
The answer to this question is a resounding yes. These days, most people rely heavily on the World Wide Web for nearly all the goods and services they require. From social media to review websites, they leverage digital channels to reach a decision on whether or not to make a purchase. And they’re likely doing the same thing for your business too. Because reputation can influence the buyer’s decision, it makes sense to build online reputation management. Here are a few ways you can do that.
1. Create a blog
Creating a blog that is updated regularly with helpful and high-quality content that gives your intended audience value is an excellent way to build online reputation management. However, you must remain consistent with posting articles or you’ll risk disengagement from users. Also, the pieces need to be as relevant to your industry as possible without coming off like a sales pitch. After all, most consumers today are turned off by overbearing spiels.
2. Don’t forget your online business listing
Not unlike a phone directory, an online listing gives users direction on their search for specific products and solutions. If you aren’t listed, you won’t be able to reach your target market. So don’t forget about your online business listing. Make sure that the information is as accurate as it is up-to-date to ensure that you drive traffic to your website and help prospective customers find your business much quicker and easier.
3. Always encourage reviews
Online reviews are incredibly vital to the success of a business in this digital age. According to some research, over eighty percent of consumers read and trust reviews as much as they do with personal recommendations. It is for this reason that you must always encourage satisfied customers to leave their thoughts about their experience with the brand online. This can be done either through automated tools that request for feedback after a sale has been made or through a post-purchase email, and can go a long way in building the reputation of your business.
4. Gain publicity
Before you can build a reputation, you’ll need to generate awareness for your business first. As such, it is crucial for a brand to gain publicity and recognition. From promoting the company through competitive events to offering special promotions so select products, elevating the visibility of the business will allow you to reach out to users who are most likely to turn into customers and give them a reason to follow your brand.
5. Go on social
According to many sources, the vast majority of consumers believe that it is crucial to look up businesses over the internet before making any financial commitment. And because of the popularity of the social platform, most begin their search through these digital channels. If your brand has an active presence in social media, not only are users likely to find the brand easier. But you’ll be able to build a stronger relationship with both potential and existing customers alike, leading to a better reputation for the brand.
6. Respond to feedback
It is impossible to guarantee positive feedback all the time. There’s no getting around this fact. While it is impossible to control everything that people say - be it positive or negative - you must always respond to their feedback. This act will show consumers that they value their input and not just the business that they give your company. It will also present you with an opportunity to address any concerns that they may have with your brand and turn into loyal customers again.
7. Partner with other brands
These days, it isn’t uncommon for businesses to create partnerships. Joint-ventures can help expose a brand to a broader market, after all. So if the opportunity presents itself, take advantage of collaborations. As they say, two heads are better than one.
8. Remain transparent
Honesty is undoubtedly the best policy, especially when it comes to running a business. No customer will trust a dishonest company, after all. Because of this, it is vital to always remain transparent with your customers. Being forthcoming with all of the details of your offerings and owning up to mistakes can make a difference.
Creating positive online reputation management isn’t easy. Even if everything is done correctly, there’s always a chance for things to go wrong. But with these strategies and practices, you’ll keep your brand’s image intact.
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