2018 has been a tremendous year in the field of digital marketing. With big data providers and technology-based markets constantly evolving at lightning speed, the old tactics for consumer engagement have become a thing of the past.
If you want to stay ahead of the curve, then you have to adopt strategic digital marketing trends that can help you grab the lion’s share and emerge as a reckoning name in your industry. Let’s get to know the 11 best digital marketing trends on our radar for the year 2019!
Artificial intelligence or AI refers to computers mimicking human intelligence. We are regularly interacting with marketing AI on a daily basis, for instance, we see ads in our search results as well as on social media, etc. The emergence of chatbots, where customers can get quick responses to their queries is yet another example of AI in marketing. This has come off as a revolutionary technique in online customer service. Marketing being a hands-on industry, marketers have already adopted AI on a large scale.
Wherever we turn around, we can see people engrossed in their mobiles. So, with mobiles becoming a prime device for people for accessing all sorts of information, marketers have made mobiles a top priority and mobilfication will grow continuously in the next few years.
Putting up a mobile strategy for engaging your customers and prospects has become a raging phenomenon that most companies are opting for. The creation of a mobile website can help you in big time. Apart from that, you can also go for mobile elements such as sending messages to your customers informing them of discounts and launch of a new product or service, etc.
Video marketing has been prevalent in the marketing industry since quite some time, but it has become a sensation in the year 2019. Various small and big companies have incorporated video marketing into every phase of their customer experience.
Research has revealed that video marketing has been accountable for more than 50% of the total internet traffic in the last year. Visual content strategy is the most effective marketing strategy that you can opt for because these have huge potential to grab the interest of the audience.
Blanket and generic advertisements have taken a back seat and given way to personalization because new data collection methods can give you genuine information about buying intent of customers, demographics, historical behavior and specific niche interests.
So, to keep each of your customers engaged brands are turning to specialized companies offering professional digital marketing services such as proprietary and opt-in databases for reaching out to those audiences that closely identify with your brand. Geographic location targeting is also going to find many takers in 2019.
We all are familiar with the phrase, “Content is King!” The right content can really leverage your business to the peak of success. The year 2019 is going to focus more on thought-provoking content that can grab the attention of the audience and keep customers engaged. So, the new-age content has become somewhat similar to storytelling, where you should share a story with the audience that they can enjoy and relate with your brand.
All in all, content should be story-driven. Some big brands are collaborating with online influencers to propagate ideas and come up with out-of-the-box content. If you adopt unconventional storytelling techniques, then you can rightly shatter the clutter and develop an emotional relationship with your audience.
With leading social media platforms such as Facebook, Twitter and Instagram ruling the digital marketing sphere, 2019 is a year that is going to witness more and more brands turning to these social media channels for advertising their products and services and making their brand reach out to the masses.
There is no denying the fact that social media channels have millions of followers and so they serve as hotbeds for marketers who are always on the lookout for better engagement platforms for their audience.
People can use voice searches everywhere including smartphones, tablets, laptops, desktop computers and smart speakers. It is said that by the year 2020, voice searches would account for over 50% of all voice searches. Optimizing your digital marketing techniques for voice searches can be a great idea to improve your customer experience.
2019 is surely going to be the year where more and more companies are going to include voice search in their content marketing efforts. It can include both conversational phrases as well as long-tail keywords that people often tend to search for.
The number of reviews you manage to secure for your website continues to be a key factor for improving your ranking on search engines. We all know that Google considers the reviews you have garnered on Google itself as well as on Facebook, Yelp, etc.
Your higher rankings on search engines can actually help you in increasing your sales. After all, consumers check for customer reviews before making a purchasing decision. Putting together a concrete plan for attaining reviews from customers can work wonders for your business. Go for putting up a system where you can ask for reviews and not incentivizing people as that is not allowed.
Marketing automation is the current norm and has already picked up many takers in the digital marketing forum. Automation of your marketing efforts can really help you in making your digital marketing campaigns more productive. If you have not automated your marketing efforts yet, then 2019 is the best time to do so.
With this technology, you can use data on demographics, preferences and behavior for segmenting your audience. With this, you can also customize your campaigns if required.
Well, television has migrated to the internet and, we have platforms such as Netflix and Hulu where we can see exclusive shows. Even Facebook, Amazon and YouTube now have their own TV series. So, we have our favorite shows streaming on our mobile phones and with this, the future of advertising has also taken a jump from the conventional TV Sets to our smartphones. Savvy businessmen are surely going to take advantage of this and take these platforms as a means to advertise their brand.
With the digital landscape making it easy for even local companies to reach out to a wide number of consumers, local advertising has become more popular than ever before. Local Services Ads can be availed and they are a great way to show the audience that you are a trustworthy company.
This has made it possible for even the local companies to grab a good number of customers and compete with big business houses. Even big brands are now concentrating on local marketing by getting their entire locations rankings in the local groups in search results, local social media pages, local events, etc. So, 2019 is the time to think digitally as well as locally.
For brands looking forward to connecting with the audience, 2019 is the right time to go for new-age digital marketing trends and get in touch with influencers and build relationships with your consumers.
After all, it is all about interacting with and engaging your customers while giving a unique user experience. If you tread the right path, you are surely going to excel with your marketing efforts and increase your ROI.