One of the most popular formats for online businesses has been e-commerce. With e-commerce, you’re able to reap the benefits of having a store. The difference is, you aren’t dependent on an actual physical store.
While this may cut your expenses by a lot, this doesn’t mean it’s that simple. The thing is, having an e-commerce setup will require different strategies.
This means you’ll have to think about a whole new set of variables as your online presence is determined by a load of metrics. These metrics are in charge of telling you what works and what doesn’t.
This is exactly why SEO has been a popular topic. SEO stands for Search Engine Optimization. What this means is that you’re optimizing your site to rank higher on search engine results pages(SERPs).
It’s proven to be so effective that some consider it to be a necessity these days. This is apparent by the sheer number of tools available online.
To help convince you, we’ve compiled 10 reasons why e-commerce needs SEO. Hopefully, after reading this article, you’ll understand why you need to adopt this strategy right away!
At a simpler level, you can appreciate the role of SEO with regards to your brand’s development. SEO will help you out by ensuring your brand is known to the public.
That’s due to the fact that SEO primarily aims to have your site show up high on the search engine results pages(SERPs).
Branding is an important aspect of most businesses. E-commerce, in particular, would benefit greatly from a boost in brand awareness as you create relevance between your brand and the audience’s needs.
SEO is composed of a variety of different strategies. Largely, to fully optimize your site, SEO focuses on Expertise, Authoritativeness, and Trustworthiness or E-A-T for short.
As an e-commerce site, the authority of your site is an important thing to think about. This is because people need to know they can trust what your e-commerce site is saying.
Link building, a component of SEO, addresses the issue of authority directly. That’s why it’s commonly used with other strategies according to this link building report. The overall goal is to cover all your bases.
As we’ve mentioned before, proper SEO should get you to the top of the SERPs. What does this mean for you other than brand development? Well, it ensures people find you when you want them to.
Through the use of content and proper keyword placement, SEO will help your site show up when people search with high buy-intent. With the optimisation of click through rates via split testing, you can drive these high intent buyers to your site. Additionally, you can also make sure you show up when people are searching for more information about a product.
With e-commerce, your customer traffic is one of the key performance indicators (KPIs). These will give you additional insights into your site’s performance.
One of the best ways to gain a customer’s trust is to make them feel comfortable. Physical stores address this by offering cushion-packed chairs and the like. You’ll be pleased to learn that this is still a priority with SEO.
SEO will help you out by pointing out what matters in the digital world. That’s because some of the most important metrics in SEO focus on the customer. How easy is it to read through your pages? How accessible are you?
These are the questions on which SEO will guide you. Impress your customers and you can expect better conversions.
Traditional marketing has taught us how expensive the venture is. Businesses have diverted much of their budgets just to meet industry standards. We’re here to tell you that it’s going to be much easier on the wallet with SEO.
That’s due to the accessible strategies SEO offers. In the end, they achieve the same goals and with long-lasting benefits.
What this should tell you is that starting your SEO journey won’t take a ton of cash. Startups and established businesses alike can begin right away with little expense.
Speaking of expenses, have we told you about the cost-effectiveness of SEO? The digital platform has allowed users to make use of more specific marketing methods. This means spending only when you have to.
For example, ad services like Google offer a Pay-Per-Click(PPC) system. This means you only have to pay for the ads that were actually clicked on by potential customers..
Add to this the advantages of content marketing, one of the more popular SEO strategies. Proper content marketing gives you the potential to benefit from free advertising. How’s that for cost-effectiveness?
As we said, keywords and content topics are important for reaching customers. What we didn’t dive into yet was the capability to direct this to specific markets; giving you more control when targeting a specific niche.
Niche marketing, an entire topic in and of itself, can help your business gain the benefits of loyal customers.
This applies even if your e-commerce site isn’t going for a niche approach. You’d still be able to make sure your site is talking to a specific group. This means relevance, and relevance is one of the surest ways to communicate directly with your audience.
Building on your site’s SEO will have a certain level of impact on your conversions. That’s due to SEO’s already mentioned prioritization of user experience.
One of the most visible effects of an efficient SEO strategy is presenting a site visitor with what they want and need to see. Let’s say you’re aiming to sell electronics on your e-commerce site. Site visitors will range from electronics professionals to enthusiasts.
SEO done right will mean that all these people with different preferences will find a reason to be on your site. Be it through content curation or offering just the right kind of information. The point is, your site can convince users to choose your site over others every time.
Some of the prime concerns when talking about SEO are the metrics. That’s because a lot of what you’ll be doing would be responding to the metrics given to you by the site analysis tools.
Being familiar with these metrics helps you more than just with your site. A good understanding of these components allows you to understand each site you visit. You’ll be able to readily see the intricacies of what makes a good site.
It may take some time but trust us with this. Learning what makes websites rank is one of the biggest benefits of SEO.
We keep telling you about all these benefits but the best part about them is this: all the possible benefits you can gain are long-lasting, so long as you do your job right.
So much of what SEO does is in the composition of each page; meaning that these aren’t the kind of changes that become irrelevant overnight. In fact, if there is a change that needs to be made, it’ll probably be with your brand image.
SEO is a time-intensive approach--there’s no other way to put it. That being said, it’s an investment of time well worth the effort.
The thing is, none of these recommendations are time-dependent; meaning it will never be too late for you to jump right in. But that doesn’t mean that you should wait any longer.
The next step would be to take some time to learn more about SEO. There are a couple of online classes for this but you should be able to find plenty of free beginner guides.
It’s not the “next big thing” but it still is a big thing. Don’t let your business’ performance suffer just because you’ve hesitated. You can do this piece by piece. The challenge is getting started in the first place.
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